Job start, launched at the end of May, was introduced by the Government as one of the measures to combat the difficulties faced by the long-term unemployed in getting back to work.
Under the Job start programme employers are encouraged to look positively at hiring an unemployed person by providing a direct cash subsidy. Employers are paid a recruitment subsidy of £80 per week for one year when filling new or existing vacancies with persons who are unemployed for more than three years. Also, workers employed under Job start may retain eligibility for secondary social welfare benefits subject to an income limit of £250 per week.
As Job start has only been in existence for a short time, it is too early to make any pronouncement on its success or otherwise. Past experience has shown that recruitment incentives require a lead-in time before becoming established.
I was disappointed with the initial take up, and I have arranged to have steps taken to raise the profile of Job start and improve the promotion of the scheme by actions such as: radio advertising at peak times; targeted newspaper and business magazine advertising; high profile regional launches with attached publicity. For example, on 29 September 1996, I relaunched the programme for Dublin north at a breakfast briefing with business people and FÁS personnel taking opportunities to address local business associations.
Last week I had discussions with the various employer organisations, including IBEC, ISME and the SFA, and with ICTU and the INOU, to discuss how best they could assist in promoting this programme. All of these organisations reaffirmed their full support for the programme and agreed on a range of further measures to promote it. The cost to date of additional promotions is £71,057.
As of 11 October 1996, 346 jobs had been approved for Job start, with 222 participants recruited.