The planning and preparation process for the introduction of the euro is extensive with an intent in particular to assist the business community to be ready for the changeover. In this context, the key to a successful transition to the euro is early preparation by the business sector. This is a central message of the EMU business awareness campaign which is managed by Forfás on behalf of my Department and the Department of Finance.
The issue of preparation for the euro among the small business sector has been a particular focus of the business awareness campaign over recent months. A number of initiatives designed to specifically target smaller businesses have been initiated in this regard. Features of the campaign include:
— A consultative committee has been formed comprising representatives from employer organisations, professional bodies, trade associations and state agencies to act as a forum for co-ordination, co-operation and informaton exchange. In addition working groups for the retail sector, for information technology, and for training have been formed whose remit is to address and make recommendations on specific issues relating to EMU.
— Detailed information has been prepared in the form of an information pack, of which over 35,000 copies have been distributed. It includes a planning framework and tools for business impact and analysis and functional checklists. The information pack is regularly updated.
— Preparation of a short user friendly brochure summarising the key issues for small business in relation to the changeover to the euro. Over 82,000 copies of this brochure have been distributed to businesses through their representative organisations, state agencies etc. and through special distribution with, and advertising in, magazines targeted at small firms.