Michael Bell
Ceist:52 Mr. Bell asked the Tánaiste and Minister for Enterprise, Trade and Employment the way in which she will improve the promotion of indigenous products on export markets. [26106/98]
Written Answers - Product Promotion.
The Government is committed to supporting the development of the indigenous sector by providing assistance to help companies grow their sales, exports and employment. That commitment was given new impetus by the establishment this year of Enterprise Ireland which brings together the key marketing, technology, enterprise development, business training and science and innovation initiatives through which the Government supports the growth of industry. It combines the resources of the former Irish Trade Board, Forbairt, and will include the in-company training division of FÁS.
The 1997 export performance of indigenous industry was strong in all markets and sectors, with an overall increase of 17 per cent over 1996, and all indications are that export growth is similarly impressive in 1998.
Enterprise Ireland continues to react to the needs of its clients and to developments in world markets. In 1997 and 1998, new representatives have been appointed in China, Brazil, Germany and the US west coast. In the sub-supply sector, where Irish companies are now recognised as having the capacity and flair to supply high-quality competitive products on the global stage, the agency has targeted a doubling, to over £1 billion a year, of overseas sales by indigenous industry in the period 1998-2001. It is committed to innovative use of the Internet to promote Irish companies. Its recently restructured web site, which gives international buyers comprehensive access to the sourcing capabilities of Irish companies, is attracting over 20,000 consultations a week. Its programme for new exporters continues to be a notable success, with 73 companies assisted in becoming first-time exporters in 1997 and 100 companies targeted to increase their annual sales in Britain beyond £300,000 in 1998.
Irish companies, which demonstrate the capability to expand and develop sales in world markets, will continue to receive support and assistance from the Government, through the industrial development agencies.