Vol. 508 No. 1
151 Mr. Kenneally asked the Tánaiste and Minister for Enterprise, Trade and Employment the plans, if any, there are to require retail units, particularly supermarkets, to label all items individually with a price tag in view of the confusion this has caused in the past and the difficulty it provides for older people; and if she will make a statement on the matter. [18570/99]
The European Communities (Indication of Prices of Foodstuffs and Non-Food Products) Regulations, 1991, as amended, require, with certain general and specific exemptions, that the selling price of all foodstuffs and non-food products must be displayed. In accordance with the regulations, retailers must ensure that the price is clearly displayed at the point of sale and that each price can easily be associated with a particular product. While many supermarkets regularly affix a price tag on individual items the practice of shelf price displays is more common.
False or misleading indication of prices is prohibited under section 7 of the Consumer Information Act, 1978 (No. 1 of 1978).
The combination of these two legislative measures is designed to ensure adequate transparency of prices for consumers. The Director of Consumer Affairs, who enforces both pieces of legislation, will investigate any complaints about possible breaches.
