Vol. 532 No. 2
97 Mr. McGinley asked the Tánaiste and Minister for Enterprise, Trade and Employment the total advertising expenditure incurred by her Department and all State bodies and agencies under the aegis of her Department for the year 2000; if she will specify each entity's expenditure on television advertising during that year; and the spend on Irish language television advertising by each entity during the year. [7069/01]
This Department and its offices, other than those referred to below, spent £135,000 in the year 2000 out of the departmental advertising subhead. This spend was on advertising in media other than television. An additional amount of £122,350 was spent on a once off advertising campaign to publicise the introduction of the national minimum wage. Television advertising for the national minimum wage cost £58,727, of which £2,211 was spent on broadcasts on the Irish Language station, TG4.
In addition, the Companies Registration Office, the Office of the Director of Consumer Affairs, the Labour Court/Labour Relations Commission and the Competition Authority spent £231,508 on advertising in 2000. None of this was television advertising. Expenditure on advertising by agencies is a day to day matter for individual agencies and I have thus not addressed this part of the question in my reply.
