The Retail Price (Beverages in Licensed Premises) Display Order, 1991, requires that the price of alcoholic and soft drinks be displayed immediately outside or immediately inside each entrance to a licensed premises. The purpose of the order is to ensure that consumers are aware of the prices charged before they elect to enter a licensed premises.
I am implacably opposed to the reintroduction of price control. It is an ineffective and discredited policy instrument that has no place in a modern economy. I believe that greater competition in the licensed trade would be the most effective way of bringing about a reduction in the prices of beverages sold on such premises. A review of the licensing regime is being undertaken by the Commission on Liquor Licensing established in 2001 by the Minister for Justice, Equality and Law Reform.