Dáil Éireann díospóireacht -
Tuesday, 19 Nov 2002

Vol. 557 No. 4

Written Answers. - Departmental Expenditure.

Caoimhghín Ó Caoláin

Ceist:

358 Caoimhghín Ó Caoláin asked the Minister for Health and Children the amount of money which was spent on health promotion in 2001; the projected expenditure on health promotion in 2002; and the amount spent on each campaign which was run by the health promotion unit in the past five years and a breakdown of payments to advertising agencies or marketing agencies for each of these campaigns. [22551/02]

Caoimhghín Ó Caoláin

Ceist:

359 Caoimhghín Ó Caoláin asked the Minister for Health and Children if he has taken steps to assess the effectiveness, to date, of the Government Health Promotion Strategy; and if he will make a statement on the matter. [22552/02]

Minister for Health and Children (Mr. Martin)

I propose to take Questions Nos. 358 and 359 together.

A mid term review of the health promotion strategy 2000-05 to measure progress on the implementation of the strategy is currently under way and it is hoped to have a report on progress made to date in the new year. The health promotion unit budget for 2001 was €6.89 million and for 2002 was €7.858 million. The expenditure on each of the unit's campaigns in the past five years was as follows:

Campaign	1998	1999	2000	2001	2002*
	€	€	€	€	€
Convenience Advertising (AIDS-Sexual Health)	100,399	114,472	105,644	111,563	146,604
Alcohol	–	–	28,735	697,856	412,382
Drugs	130,057	69,677	–	–	–
Nat. Healthy Eating Week	334,639	326,594	478,436	282,249	398,426
Folic Acid	62,986	802	346,935	194,396	–
Anti Smoking	317,723	554,686	1,698,464	1,942,038	1,865,682
Heart Health	–	–	938,617	937,689	288,334
Sexual Health	–	–	292,810	280,484	–

*To End October 2002

The management fee paid to each Advertising-Public Relations Company for each campaign was as follows:

Company	1998	1999	2000	2001	2002+
	€	€	€	€	€
Carr Communication (Alcohol)	–	–	20,320	156,841	156,494
Grayling Gilmore (Healthy Eating)	31,750	35,560	50,292	50.292	56,077
Grayling Gilmore (Folic Acid)	–	–	21,590	21,590	–
Public Com. Centre (Heart Health)	–	–	17,903	40,233	24,000
Convenience Ad (Sexual Health-AIDS)	100,399**	114,472**	105,644**	111,563**	146,604**
Dillons (Sexual Health)	–	–	50,800	114,300	–
QMP Darcy Anti Smoking	11,000	11,000	15,808	44,873	60,880
Fleishman Hillard Saunders (Folic Acid)	13,830	802	–	–	–

+Projected costs for full year 2002

**Maintenance Fee