Internationally, more people are taking holidays and doing so more often. Over the past ten years or so, there has been extraordinary growth in the short urban break market as an international phenomenon. Irish people are not immune from these trends.
Owing to the phenomenal increase in Irish prosperity in recent years, the increased availability of competitive access to foreign markets and the increasing number of those who own foreign holiday homes, Irish people are travelling abroad in greater numbers and with greater frequency. I do not necessarily regard this as a negative phenomenon because, looked at globally, we find that the reverse side of the coin is that an increasing number of overseas visitors are visiting Ireland.
The latest CSO visitor figures for 2004 show Ireland continuing to perform strongly in a highly competitive international market. The number of overseas visitors to Ireland in the first four months of this year increased by more than 7% compared with last year. The latest Revenue figures for 2004 are also positive, with overseas visitor earnings increasing by more than 5% in the first quarter of this year compared with 2003. These early results are in line with the growth targets set by Tourism Ireland and Fáilte Ireland for the year as a whole and, in relative terms, compare favourably to the performance of some of our competitor destinations.
The overall number of inbound visitors continues to exceed that of outbound visitors. That said, it is apparent from CSO figures in the recent past that Irish visitors abroad spend, in total, marginally more than overseas visitors spend here. That increase in outward spend is because more Irish people go abroad more often.
To get a more accurate picture of trends across tourism, the tourism and travel survey to which the Deputy refers needs to be considered in conjunction with the CSO's household travel survey. The agency's tourism and travel survey does not, for instance, include domestic tourism. The latest available figures from the household travel survey, covering 2003, show expenditure by Irish people on domestic trips growing by 14% to €971 million, compared with 4% growth in expenditure by Irish people on international trips. Even making allowances for inflation, this represents a significant increase in expenditure. While Irish people may now spend more on international trips, the CSO survey clearly indicates that domestic tourism is benefiting disproportionately from the increased spending power of the Irish population.
Taking the two CSO surveys together, it would appear that our tourism sector is winning market share, both at home and internationally, in the face of the stiffest competition ever in this sector. In that context, we need to maintain our focus, get the product right, get the message out, give real value for money and ensure we continue to deliver on the promise. It is important for the Irish industry to realise that the more frequently Irish people travel abroad, especially within the eurozone, the more conscious they will be of relative value for money. It is essential our industry continues to focus on increasing its competitiveness.
Looking at 2004, the two tourism agencies, Tourism Ireland and Fáilte Ireland, are rolling out a comprehensive range of programmes and activities in conjunction with the industry and overseas trade to build on the momentum generated to date and achieve their ambitious targets of more than 4% visitor growth. Their programmes are supported by an unprecedented level of Exchequer investment in tourism services through my Department, especially for marketing purposes, totalling well over €110 million this year.
As for the medium to long-term future of the sector, significant progress is being made in advancing the recommendations of the report of the tourism policy review group through the tourism policy implementation group chaired by Mr. John Travers. The ultimate goal is to ensure that Ireland's competitive position is optimised to take full advantage of the expected upturn in international tourism over the next decade.