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JOINT COMMITTEE ON FOREIGN AFFAIRS (Sub-Committee on Development Co-Operation) díospóireacht -
Wednesday, 9 Apr 2003

Vol. 1 No. 12

International Coffee Crisis: Presentation.

I welcome members, Jim Fitzsimons, MEP and Mr. Colin Roche and Mr. Dennis Bailey from Oxfam Ireland. Oxfam has been invited to address the committee on the international coffee crisis. The recent collapse of world coffee prices affects the livelihood of more 25 million poor families across the globe. Many of the states affected, including Ethiopia, Tanzania and Uganda, are priority aid countries for Ireland. Oxfam recently produced a report on the crisis entitled "Mugged: What's That in Your Coffee?" Members have been circulated with a summary of this report.

Before I ask our guests to address the meeting - I hope we will have an opportunity afterwards for questions and answers - I remind them that while members are covered by privilege, others appearing before the sub-committee are not. I ask Mr. Roche to begin his presentation.

On behalf of Oxfam Ireland and the broader Oxfam family, I thank Members for inviting us to address the sub-committee. I am here because of the international crisis in the coffee industry and the effects it is having on producers in developing countries. As the Chairman said, many of these states, including Uganda, Tanzania and Ethopia, are priority aid countries for Ireland.

Last September Oxfam International launched a campaign on the crisis in coffee as part of a broader campaign called Make Trade Fair, which we have run over a number of years to highlight problems of international trade and the effects on producers in the south.

Page three of my submission gives an indication of the extent of the coffee industry. As the Chairman said, there are 25 million producers. We also estimate that approximately 125 million people depend in some sense on coffee. The coffee industry stretches across South America, Central America, Africa and Asia and is of critical importance to the lives of millions of people. The initial graph shows the extent of coffee production in countries like Brazil and Vietnam but it does not show the critical importance of coffee as a crop for the economies of countries. Regarding the dependence of certain countries on coffee exports in 1998, Burundi had an 80% dependence on coffee for its export revenue in 1998. That has since changed but the pattern is repeated in many other countries including Ethiopia, Uganda, Rwanda and many of the countries with which we have a particular connection. Coffee is not unique as a commodity. Many other developing countries depend on a small range of commodities to provide export revenue.

In terms of the problem, there has been a general decline in the price of commodities over the past 30 years, of which coffee is just one. There has been a dramatic fall in the real price of coffee, that is, the real price adjusted for inflation. Over the course of three years, there was a drop in price of about 70%. We can all imagine the consequences of that for whole economies and producers on the ground. To put that in perspective, not only has there been a fall in the price of coffee but there also has been a fall in the percentage value producing countries receive from the final sale of coffee. In 1992 developing countries received around 30% of the final price of coffee. The figure in 2002 was approximately 10%. That is a dramatic decline in the percentage, apart from the overall decline in the final price.

To give an example of how that works in terms of the coffee we buy every day in supermarkets or drink in a restaurant or café, in 1998 it was estimated that around 14% of the final price went back to the producer. In 2000, we estimated that percentage at approximately 7.6%. That figure has declined further and today we reckon it is around 6%. Last year we commissioned a consultant to examine coffee that was being imported from Uganda by supermarkets in the United Kingdom and the final percentage received was about 2.5%, which is a tiny sum and a dramatic fall from a figure of 14%.

What are the consequences of that fall? That is the reason we are here and why Oxfam has launched a campaign on coffee to address this crisis. A total of 25 million coffee farmers across Latin America, Africa and even Asian countries face ruin. Hundreds of thousands have been laid off. The World Bank estimated last year that 400,000 temporary workers and 200,000 permanent workers were laid off in central America alone as a result of this crisis. That is 600,000 jobs lost in central America alone early last year, and the crisis has continued since then.

In regard to the effects on individual families, we have heard evidence from producers across the world. Pre-starvation limits have been reached in countries such as Vietnam, where there are many producers, and Ethiopia, which is currently being affected by a food crisis. People are approaching starvation as a result of the loss of income from coffee sales. Children are being pulled out of schools. Our partners on the ground and people whom organisations like Oxfam International has frequently encountered have told us that they cannot pay for school uniforms or school fees. They have had to take children out of school throughout the school year. They have had to sell off the roofs of their houses in order to pay school fees, etc.

Poverty is a result of the coffee crisis and the knock-on effects are lack of health care, along with education or food. There are other social effects. A producer from Ethiopia, TadesseMaskele, visited with us last November. One of the effects of the crisis in Ethiopia is a slowdown in wedding ceremonies in the rural coffee areas of Ethiopia because there is not an accumulation of money to provide a dowry. These are the knock-on effects of the crisis in addition to the straightforward effects of lack of health care, education and food.

There are also dramatic losses for the individual countries. As we saw in an earlier diagram, Ethiopia had depended on coffee for 67% of its export revenue. When Tadesse visited us last November he told us that figure was now down to 35%. There are several figures in our coffee report which illustrate the dramatic effect of the drop in coffee prices on Ethiopia's export revenue.

We also have evidence from Uganda. The Ugandan Government told us that they can no longer afford to collect the €2 per annum head tax in coffee producing areas due to the effects of the coffee crisis. As we all know here, when Governments can no longer collect revenue that has an effect on the ability to provide basic social services.

The producer is not the only one to be hit by this crisis. Consumers, and in some cases coffee companies, have been affected. As a result of the ending of production or the reduction on inputs applied by producers in the south, who are producing quality coffees in places like Peru, there has been a decline in the quality of coffee available on international markets. There is a glut of coffee on international markets but a decline in quality. Some companies like Starbucks and Nestlé have told us they cannot get the quality they want for their blends. Two weeks ago, at the launch of its Fair Trade Coffee campaign, the chief executive of Bewley's in Ireland told us how they found it increasingly difficult to find producers who could give them the quality coffee they seek.

The roots of this crisis go back to 1989 with the ending of the economic clauses of the international coffee agreement. In 1989, the system of quotas and buffer stocks which had been in place over a number of decades ceased. This began a process of liberalisation in the international market for coffee but also in countries where there was a decline in extension services and market information provided for farmers. In addition, there have been new entrants to the market including Vietnam, which has become the second largest producer of coffee in the world.

Symptoms of the crisis are massive overproduction, the obvious price collapse which we have seen already, a decline in the overall quality of coffee, a shortage of high quality coffee for companies and a massive growing inequality between the companies who make singularly huge profits. We estimated recently that Nestlé made profits last year of 25% to 30%. I am not an expert in business, but that is a healthy profit for any company. The situation is similar with other companies. Kraft, for example, owns the Maxwell House brand and is itself owned by a multinational called Altria, which was previously called Philip Morris before changing its name this year.

Growing inequalities are matched by a growing gap in power between the major multinationals and the producers on the ground. We estimate that four multinationals have well over 40%, perhaps up to 60%, of the global coffee market. Against that, there are 25 million producers scattered across the globe who are facing those four multinationals. The power imbalance is striking, particularly when one knows how many producers are in small co-operatives and have to bargain with multinationals, which use international hedge funds and all the panoply of powers that the international liberalised market gives them.

Farmers face huge barriers to entry and exit. It takes a major investment to both start and stop producing coffee. It takes approximately six years for a coffee bush to develop, which is a major investment for any small producer; so is the decision to tear it up. Farmers now get just 6% of the resale price of coffee.

How is this being addressed by the intern community? Not very satisfactorily. We began our campaign last September and joined other development organisations and coffee-producing organisations in an international coalition to work on this and other issues of international commodities. There has been some progress. The EU made some declarations through the EU General Affairs Council last October. The Council of Ministers asked the Commission for proposals to deal with the commodity crisis. Those are still due and we hope they emerge in the next month or so. There is an urgent crisis which requires action and those proposals would be very timely. It is urgent the Commission produce these proposal as soon as possible.

There was an ACB joint assembly resolution last week urging that the crisis be addressed and there is a similar motion before the European Parliament. There have been similar resolutions in the Spanish and Dutch Parliaments and the US Congress.

On May 19 there is a conference between the International Coffee Organisation, of which Ireland is a member, and the World Bank on this crisis. We hope that the EU will send a high level representative and submit substantial proposals to this conference to kick off an international response to the crisis. In February, Jacques Chirac said that he intended to put the coffee crisis and the general crisis in commodities on the G8 agenda and he produced some initial proposals on how to address the crisis.

What should happen next? Oxfam Ireland suggests that the Government become a leader and an advocate in the international community in terms of addressing this matter. The Government should push the European Commission to show leadership by adopting and implementing steps necessary to address the crisis. We have produced a paper which members will have received and which sets out the steps the EU needs to take to deal with this matter. One of these is the use of €11 billion in unspent European funds, which could be used to address problems in this area. We have proposals on how to use some of these funds to support coffee producers.

The EU can also support independent monitoring of the ICO quality scheme, which was adopted by the International Coffee Organisation last September to improve the quality of coffee in the international market. Oxfam supports this and we need to see independent monitoring. The European Union and the European Commission have agreed to monitoring, but through the European Coffee Federation; we want it to be monitored independently.

A practical short-term step the Oireachtas could take is to use coffee with the "Fair Trade" mark. Many Members will be aware of this and already drink coffee with that mark. Some Government Departments and local authorities already use fair trade coffee. It is the only independent guarantee that producers get a fair deal. It guarantees standards and rights of supply for producers in the south as well as environmental standards. It also comes at a basic price, which covers the cost of production, and there is a social premium on top. That could be done quite easily in the short-term.

We can address root causes of the coffee crisis, namely, dumping and protection. As part of its broader campaign on trade, Oxfam is calling for reform of the Common Agricultural Policy and the agreement on agriculture in order to prevent dumping of produce on markets in the south. This would open up economic avenues and alternatives to coffee production. We should also address price volatility. President Chirac's proposals offer at least a hope of some movement and show some initiative from international leaders. There should be support for farmers for alternatives to EBF funds. We should support developing countries in exporting more value-added goods. We recommend an end to tariffs on processed coffee coming into the EU. The EBA agreement, which allows many developing countries or LBC countries to export tariff-free, is already in existence and should be extended to other countries.

I thank Mr. Roche for his presentation. I recall two exhibitions of fair trade products in the Oireachtas. Are there are proposals to advertise fair trade goods? Many people would be interested in gaining access to them.

Mr. Roche mentioned coffee farmers and €750 million in payments to ACP countries. Does that include farmers and workers?

I welcome our guests and thank them for bringing this to our attention. Members are aware of this issue because we watch Africa on an ongoing basis. Our bilateral relationship with six African countries would include their sustainable economic development. For that reason, Oxfam is correct that Ireland should take a lead on this. The collapse of commodities such as coffee, along with disasters such as AIDS and drought, are leading to food insecurity for 30 million people in Africa.

The trade issue is a less discussed aspect of the crisis in Africa. It would be useful to have a considered paper from the Ireland Aid section of the Department of Foreign Affairs on the position of the Irish Government in the trade negotiations and in furthering this issue at European level. The Minister for Foreign Affairs expressed his concern at the last EU Foreign Affairs Council meeting and the Commission has been asked to bring forward proposals to alleviate the crisis. Given that the EU and its member states constitute the biggest donor of development assistance to Africa, the EU is the body which should drive action on this disaster for African countries. I suggest that we request a paper from Ireland Aid as to how this matter is to be progressed and the lead which Ireland can take.

It may well be that we can prioritise this issue during the Irish Presidency of the EU for the first six months of next year. The depth of Ireland's relationship with countries such as Uganda and Ethiopia is well known in terms of structural, long-term involvement, including economic development. When President Museveni visited Ireland, he made it clear that African leaders need our assistance, not only in direct donor grants but also on trade issues. Accordingly, this is a timely intervention by Oxfam. I feel sure this committee would be happy to support this campaign by using whatever influence we have with the Minister for Foreign Affairs in support of an Irish initiative to secure more urgent attention to this problem.

I compliment the delegation on the quality of their hand-out, which could be used by Oireachtas committees in general as a model to be adopted by other bodies appearing before them. A great deal of information is summarised very succinctly, which I find very helpful. At the risk of confirming a host of stereotypes, I am intrigued by the absence of Cuba from the list of coffee producers. Perhaps the delegation will explain that. I presume it may have something to do with embargoes. In the context of globalisation and market economics, the absence of quality should be a stimulus to production of a quality product. There is an apparent collapse in the process of market signals and an inability on the part of producers to respond to market signals.

I fully subscribe to Deputy O'Donnell's comments. However, I would welcome further advice as to the explanation for a collapse in both quality and price at the same time. I would have expected that the collapse in price and the knowledge that quality is in short supply would act as a stimulus to the production of a higher quality product. Why is that not happening? Is there an influence by the multinationals? I suspect they may have used their position to depress prices and are now, to a degree, paying the price for an abuse of market power. That is what monopolies tend to do. The consequence of depressing prices is that only those producing a cheap, low quality product will respond and everybody else will get out of the market.

I join with Senator Ryan in complimenting the delegation on the excellent supporting documentation provided to the committee. It will be of great assistance to us in following up on today's presentation, in terms of getting a campaign under way.

What is inhibiting the market? Over a period of ten years, Vietnam has become a very significant producer of coffee and is now in the top three. To some extent it is the production in Vietnam which has led to a world over-supply, among other things. Why did the market not correct itself in the normal way, with less efficient producers going out of business? Is it due to the fact that coffee is their only crop and there is no room to diversify? While I understand Senator Ryan's question, I believe it is normal that when prices fall, margins become very slender and producers go for volume rather than quality, having no other choice. The normal experience is that an increase in volume leads to a reduction in quality. For example, when subsidies were introduced in Ireland for suckler cows and mountain sheep, there were many inferior animals and the average quality of the herd went down but supply increased dramatically.

There is an unfulfilled demand in relation to coffee.

Yes, but the nature of a commodity product is that quality does not vary significantly across sources, whether it involves oil or alumina or whatever. When margins decline to the point which has been reached in the coffee market, the only way for coffee producers to stay in business is to go for volume. They will not make any impression in the market by going for quality when there is a surplus. Over a ten year period, one would have expected sufficient movement in the market to reach a new equilibrium. Either the market is being rigged or else the situation in the African countries is that if one cannot produce coffee, there is no other alternative product available.

Mr. Jim Fitzsimons, MEP

Perhaps I should explain that my presence at this meeting rather than at this week's session of the European Parliament is due to recurrence of an injury from my football playing years with County Meath, which prevents me from travelling by air. I agree with the earlier comments on the excellent documentation which the delegation has provided. My colleague, Niall Andrews, MEP, is on the development co-operation committee of the European Parliament and has been dealing with these issues for many years. In accordance with normal practice in Strasbourg, I assume there has been substantial lobbying in relation to the resolution which is before tomorrow's session of the Parliament. With the necessary homework, I hope that resolution will be passed.

In the context of the earlier discussion today on supply and demand in the coffee trade, there was a time when coffee was regarded as the "classy" drink, rather than tea. For example, there was a coffee corner in Dublin Airport. At the risk of sounding like a hypochondriac, because I suffer from an ulcer, as well as a bad back, I was advised to drink tea, which has less caffeine, rather than coffee. In the course of my extensive travels, I have noticed that an increasing number of people are switching from coffee to tea. I mention that as an aside - it is not an answer to the problem.

As Deputy O'Donnell pointed out, Ireland will have the Presidency of the EU from January to July next year. It is a pivotal position and Irish politicians should be pushing the European Parliament and European institutions, including the Commission, in every possible way. They are already aware of this but the Government should be shoved in that direction in the next few months.

I thank members for their kind comments on our presentation. A fair trade fortnight was held at the beginning of March, run by Fairtrade Mark Ireland, the organisation which runs the fair trade mark here and which is a member of FLO, the Fair Trade Labelling Organisation International. That was a two week promotional exercise supported by Oxfam and other development agencies as well as the Irish Congress of Trade Unions.

Oxfam has a long history of involvement in fair trade in the context of supporting producers as well as having retail shops which sell fair trade goods. We promote fair trade around Ireland and I have spoken to many local authorities to ask them to adopt resolutions in support of fair trade. Unfortunately, with regard to advertising, Oxfam has a limited budget as does Fairtrade Mark Ireland. Most advertising for the fair trade mark is based on cheap public relations exercises such as press releases, photo shoots etc. Funding for greater promotion of fair trade through advertising could, perhaps, be considered by the Department of Foreign Affairs. The Department provides funds for development education and has funded Oxfam and others to promote the fair trade mark. We are doing our best and it is good news that, for the first time, sales of fair trade goods have topped €1 million this year. Sales continue to grow and I hope that will continue.

With regard to the Cotonou funds and the €750 million available, there will be text book proposals as to how the funds can be spent. A number of avenues are open to us in the context of the EDF funds which provide an outlet for their use. One budget stream allows for dispersal of funds to local communities, for example, in Rwanda. The European Union could, in response to the coffee crisis, provide funds through the EDF process to local communities. I do not know why Cuba does not appear - I have never drunk Cuban coffee - but I will find out about that.

The broader questions raised by the committee on the functioning of the market is a curious area. Oxfam is to publish a paper later this month which looks at the market and should provide some answers. The coffee market has several strange aspects, including the length of time it takes to produce coffee. A coffee bush takes three years after planting to produce coffee and six to nine years to reach full maturity and give a full crop. That is a long delay. With regard to coffee prices over the past 20 years, not only has there been a decline but a marked volatility in price, and this is probably due to the delay in market signals kicking in.

The market is also marked by a lack of diversification and other opportunities. Another aspect is in regard to predictions by multilateral agencies and advice they have given to developing countries as to what to invest in a liberalised international market place and how to develop an export-led economy and obtain revenue from abroad. I have no figures available, but incorrect marketing information has been given by multilateral agencies, including over-optimistic predictions on future prices. Nobody predicted that international coffee prices would be as low as they are today at 52 cents, lower than at any time in the last century. There are also individual cases such as Vietnam which is looking for a post-Cold War scenario.

Another point is the awful power of the companies and the imperfect way the international coffee market works. The four major multinational companies share about 60% of the coffee market and about 40% of coffee production goes to those four companies. Those figures in themselves are odd in that the companies seem to get a huge mark-up from the purchases they make.

Classical economic theory tells us that an oligopoly exists if a number of companies control 40% of a market; these four companies control 60% of the coffee market globally. Within Europe, two companies control well over 80% of the market. From anecdotal evidence, just walking into a shop would show one the prevalence of Nescafé, Kenco and Maxwell House, products owned by just two companies. In Finland, some 90% of the coffee market is dominated by the four major companies.

A number of factors lead me to believe that the coffee market is different and that may explain why there is not the response to market signals that would be expected. With regard to quality, a coffee producer with 20 bushes may not be able to afford the necessary inputs but will continue to produce. I visited Kenya last year and spoke to producers on the ground and to an employee of the Kenyan Ministry of Agriculture. He told me that producers continued to produce at a loss because it was all they could do as they did not have the money to invest in something else. For individual producers, prices have meant great hardship and it is very hard for them to react to market signals. If, at the end of the year, a producer gets something for his crop, even if that is at a loss, producers will cut down on inputs and that will affect quality in that the coffee produced will be of a lower grade. Coffee is graded according to the number of imperfections. There is an ICO quality scheme which came into effect last September and Oxfam is asking for a full, independent monitoring of that scheme by the European Union.

I hope that explains the situation. Copies of our report are available, which deals in greater depth with the coffee scene. It is a good read for anyone interested in the subject. Oxfam has produced a recent paper on the action the European Union should take to address the crisis and will produce another paper in the next few weeks which will look more at the broader market.

I thank Mr. Roche and Mr. Bailey for appearing before the sub-committee and answering our questions. Their presentation was most thought-provoking.

I will take on board Deputy O'Donnell's suggestion in regard to getting the views of Ireland Aid on this matter. I hope to make this a priority.

The sub-committee went into private session at 3.21 p.m. and adjourned at 3.25 p.m until 12 noon on Thursday, 8 May 2003.

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