Departmental Expenditure.

Dáil Éireann Debate, Tuesday - 10 February 2004

Tuesday, 10 February 2004

Ceisteanna (237)

Michael Ring

Ceist:

313 Mr. Ring asked the Minister for Arts, Sport and Tourism the amount which was spent in his Department from January 2002 to December 2003 for media purposes and advertising; the areas in which the money was spent, that is, national papers, provincial papers, RTE radio, local radios and so on; the amounts spent on a year to year basis; and the amount of money which was spent on videos, whether for promotional, educational or advertising purposes. [4065/04]

Freagraí scríofa

Minister for Arts, Sport and Tourism (Mr. O'Donoghue)

The expenditure for media and advertising purposes by my Department for the period in question was €224,255. The cultural institutions spent €425,167 under these headings. The amount spent on advertising that related to the Department was €167,815. In addition, €278,054 was spent by the cultural institutions on advertising. This sum related largely to advertising in the national newspapers and magazines with some expenditure by the cultural institutions on advertising in local press and radio. Media expenditure by the Department amounted to €56,440. In addition, €147,113 was spent by the cultural institutions on external public relations consultants, media marketing, photography and media monitoring. There was no expenditure on videos during this period.