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Departmental Advertising.

Dáil Éireann Debate, Thursday - 12 February 2004

Thursday, 12 February 2004

Ceisteanna (181, 182)

Arthur Morgan

Ceist:

181 Mr. Morgan asked the Minister for the Environment, Heritage and Local Government his views on the fact that it is inappropriate for his Department to use models in promotions for public information campaigns; when he will cease this practise; and if he will make a statement on the matter. [4421/04]

Amharc ar fhreagra

Arthur Morgan

Ceist:

182 Mr. Morgan asked the Minister for the Environment, Heritage and Local Government the amount of money spent by his Department for models who have appeared in promotions for public information campaigns run by his Department in the past three years; and if he will make a statement on the matter. [4422/04]

Amharc ar fhreagra

Freagraí scríofa

I propose to take Questions Nos. 181 and 182 together.

My Department utilises a number of consultancy firms from time to time to promote awareness of important issues relating to my Department's functions. Invitations to tender would require the successful firms to implement high-impact awareness campaigns including a national campaign launch, information leaflets, design, printing and dissemination of posters, instructional videos, local and national advertising or general media briefing. Subject only to general guidance from my Department the format of public information campaigns and the attached manner in which they are conducted are matters for the selected firms.

Consequently, a detailed breakdown of information as sought in Question No. 182 would not be available in my Department.

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