Bernard J. Durkan
Ceist:51 Mr. Durkan asked the Minister for Agriculture and Food his plans for the development of the beef industry in view of increased competition; and if he will make a statement on the matter. [9236/04]
Amharc ar fhreagraWednesday, 24 March 2004
Ceisteanna (51)
Freagraí scríofa
The focus of the Irish beef industry has been to broaden and expand its market reach at EU retail level, shifting its orientation away from international commodity markets and into the higher priced internal EU marketplace. This contrasts sharply with the situation that prevailed throughout the 1990s when the industry exported 50% of its products into non-EU markets. Last year, this share dropped to just 17% while the EU share increased proportionately. These increased sales into continental Europe coincide with the emergence of an EU market deficit in beef for the first time in 25 years together with falling production levels aligned with a strong recovery in consumption.
Ireland is now well placed to consolidate this position, having demonstrated the quality and safety of Irish beef through its broad appeal to EU consumers. A targeted approach based on quality production represents the best and most profitable way forward to the Irish industry. This in turn highlights the importance of good breeding policies, payment related to quality and modern techniques which mechanical grading will provide.
It is the case that a high value market such as that which exists within the EU will attract competitively priced product from a range of markets, most particularly from South America. I believe the best way to withstand such competition and build on our own already strong presence there is for our beef industry to maximise its efficiency levels at all stages and continue to offer the type and quality of product required by the market.