Terence Flanagan
Ceist:712 Deputy Terence Flanagan asked the Minister for Transport, Tourism and Sport the steps he is taking to increase tourism here; and if he will make a statement on the matter. [29249/12]
Amharc ar fhreagraTuesday, 19 June 2012
Ceisteanna (614)
Freagraí scríofa
The Government recognises the vital contribution of tourism to employment, economic activity and foreign revenue earnings. Over €143 million is being provided in the Tourism Services budget of my Department to support tourism in 2012 across a range of activities including overseas and domestic marketing, investment in tourism product and vital business supports to develop tourism across Ireland.
To further support the sector, the Government introduced the Jobs Initiative in 2011 and the Action Plan for Jobs 2012. The VAT reduction on a range of labour-intensive tourism services from 13.5% to 9% introduced from 1 July 2011 has significantly enhanced the competitiveness of our tourism product. Following discussions with the Minister for Finance, I was glad to obtain his assurance that the lower rate of VAT will be maintained throughout 2013 so that businesses, tour operators and customers alike can continue with their planning for the 2013 season with the assurance that the 9% rate will apply. The Visa Waiver Scheme is encouraging visitors from emerging markets to add Ireland to a trip to the UK. The Government has also significantly reduced the cost of employing people by halving employers' PRSI for those on modest wages.
Next year, 2013, is the year of The Gathering, during which we hope to bring an extra 325,000 visitors to Ireland. The necessary structures to deliver The Gathering have been put in place. The initiative was launched overseas as part of the St. Patrick's Day festivities and a major domestic launch was held in Dublin Castle on Friday 11 May. The first of a series of Gathering Community meetings throughout the country to promote participation in the event took place in Roscommon on Wednesday 6 June. I remain confident about our prospects for 2012. Despite continuing economic uncertainty in many markets, there are plenty of reasons to expect a good tourism performance this year. The tourism industry is already reporting positive signs in terms of enquiries and bookings for the peak season.