Léim ar aghaidh chuig an bpríomhábhar
Gnáthamharc

Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 11 February 2014

Tuesday, 11 February 2014

Ceisteanna (127)

Damien English

Ceist:

127. Deputy Damien English asked the Tánaiste and Minister for Foreign Affairs and Trade the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown of the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular-readable form; and if he will make a statement on the matter. [6583/14]

Amharc ar fhreagra

Freagraí scríofa

The Department of Foreign Affairs and Trade is responsible for two Votes – Vote 28: Foreign Affairs and Trade; and Vote 27: International Cooperation. There are no agencies under the aegis of my Department.

Advertising undertaken by my Department relates mainly to notification of changes to passport and consular fees, public office opening hours, and occasional notices concerning employment, grants, and other matters, including Irish Aid activities, which require communication to a national audience. The information requested by the Deputy on the Department's headquarters advertising from 1st January to 31st December 2013 is set out in the following table.

Advertising Medium

Name of Company/Organisation

€Cost

Print Media

Brindley Advertising

39,448

Print Media

MediaVest

  6,890

Print Media

Irish Primary Principals Network

1,620

Print Media

Sport Against Racism Ireland 

500

Print Media

Ard Education Limited

615

Print Media

Guerin Media Limited

1,230

Print Media

Think Media Limited

2,091

Social media

Use of Twitter to publicise changes to Passport application procedures. 

 6,150

Total

-

58,544

Barr
Roinn