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Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 11 February 2014

Tuesday, 11 February 2014

Ceisteanna (159)

Damien English

Ceist:

159. Deputy Damien English asked the Minister for Finance the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular-readable form; and if he will make a statement on the matter. [6582/14]

Amharc ar fhreagra

Freagraí scríofa

The information for the Deputy is in tabular readable form as requested.

Method

Cost (inc. VAT where applicable)

Company/Organisation

Print

€47,521.12

Public Appointments Service (PAS) - €7,535.38; Iris Oifiguil €15,295; Brindley Advertising - €24,690.74

Internet & social media

€1,466.25

PAS

Total

€48,987.37

 -

 

A national Single Euro Payment Area (SEPA) awareness campaign commenced early in 2013 under the auspices of the Central Bank which used Kick Communications as advertising agency; this initiative is continuing in the first Quarter of 2014. The Department of Finance contributed 50% of the total budget of €400,000. On this basis the expenditure on SEPA in 2013 in each advertising category was as follows: 

Method

Cost (inc. VAT)

Newspapers 

€ 87,443

Radio     

€ 46,316

Online/Social Media 

€ 10,672

Total               

 €144,431

The information for the agencies under the aegis of my Department is in the following tables.

Credit Union Restructuring Board:

Method

Cost (inc. VAT) 

Print

€7,682

Internet

€2,053

Total

€9,735

 

The majority of this expenditure was on the advertisement of a number of positions in Credit Union Restructuring Board (ReBo) as part of a staff recruitment campaign.

 

Comptroller & Auditor General:

Date

Company

Method

Narrative

Cost (inc. VAT)

04/04/2013

Irish Jobs

Internet

Advertisement for 1 month for Trainee Auditors on website

€1,168.50

12/04/2013

Educate Ltd.

Print/ Internet

Advertisement for Trainee Auditors on ACCA careers

€1,926.51

03/07/2013

Newspaper Licensing Ireland Ltd.

Print

2013 National Newspaper Licence

€673.18

Total

-

-

 -

€3,768.19

 

National Treasury Management Agency (NTMA):

The expenditure on advertising was in respect of the State Savings schemes:

Method

Cost (inc. VAT)

TV

€166,995

Press

€59,746

Radio

€18,450

Total

€245,191

 

National Asset Management Agency (NAMA):

Narrative

Date

Publication

Cost (inc. VAT)

Online advertisement to market launch and subsequent phases of NAMA 80/20 Deferred Payment Mortgage Initiative

Oct 2013, March 2013

Daft.ie

€7,380

Ireland Country profile in Euromoney

May 2013

Euromoney

€15,000

 

Total

-

-

€22,380

 

Revenue Commissioners:

Advertising expenditure related to critical aspects of Revenue's business operations, including advertising related to payment of Local Property Tax, P35 end of year return filing by employers and the self-assessed tax return filing deadline.

Method

Cost (inc. VAT)

Print

€800,324*

Radio

€665,838

TV

€100,703

Digital (banner advertisements taken out on certain websites)

€27,714

Advertising agency/production costs

€57,948

Total

€1,652,527

* Of which, €209,113 comprises legal notices. Revenue is obliged by law to publish certain notices in the print media when pursuing collection of tax debts through the court process.

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