Dáil Éireann Debate, Wednesday - 16 December 2015
186. Deputy Bernard J. Durkan asked the Minister for Transport, Tourism and Sport the extent to which particular segments of tourism continue to be addressed with a view to ensuring that this country remains an attractive location for the entire tourism strata. [45637/15]
Amharc ar fhreagra187. Deputy Bernard J. Durkan asked the Minister for Transport, Tourism and Sport the extent to which this country can be marketed abroad to host major sporting events with consequent benefit to the tourism industry; and if he will make a statement on the matter. [45638/15]
Amharc ar fhreagra188. Deputy Bernard J. Durkan asked the Minister for Transport, Tourism and Sport the extent to which this country can be marketed abroad as a suitable location for activity recreational tourism; and if he will make a statement on the matter. [45639/15]
Amharc ar fhreagraI propose to take Questions Nos. 186 to 188, inclusive, together.
Research that has been carried out on behalf of the tourism agencies and tourism industry has found that certain market segments have a higher likelihood to select Ireland as a destination. These are categorised as follows:
- “Culturally Curious”: Travellers in the over 45 age group taking a holiday with their partner, who wish to expand their experience by exploring new landscapes, history and culture.
- “Great Escapers”: These tend to be younger and are specifically interested in rural holidays. Great Escapers are on holiday to take time out, and experience nature at close range.
- “Social Energisers”: Younger visitors who like to holiday in groups or as couples. They may be friends or colleagues looking for an exciting trip to a new and vibrant destination.
Tourism Ireland's overseas marketing activity is weighted towards these segments in order to provide the best return on marketing investment.
With regard to the marketing of Ireland as a destination for major sporting events or activity recreational tourism, these are operational matters for the tourism agencies Fáilte Ireland and Tourism Ireland and I have no role or function in this regard. Therefore, I have referred the Deputy's Question to the tourism agencies for direct reply. Please advise my private office if you do not receive replies within ten working days.
