Dáil Éireann Debate, Tuesday - 6 March 2018
231. Deputy Róisín Shortall asked the Minister for Children and Youth Affairs the details of each instance of advertorial content commissioned by her Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if she will make a statement on the matter. [10767/18]
Amharc ar fhreagraDetails of the costs incurred on advertorial content over the past twelve months by my Department are set out in the following table. The overall objective is to keep costs of this nature to a minimum.
|
Date content was published |
Media platform content was published |
Purpose of the content |
Cost |
|
29/05/2017 |
magicmum.com/mummypages.ie |
New Measures for more Affordable Childcare |
€9,840 |
|
12/06/2017 |
Herfamily.ie |
New Measures for more Affordable Childcare |
€4,920 |
|
05/06/2017 |
Rollercoaster.ie |
New Measures for more Affordable Childcare |
€4,920 |
The purpose of the content was to raise awareness of the new measures, available from September 2017, to make childcare more affordable. 68,000 of the estimated 70,000 beneficiaries are now in receipt of these new supports. The affordable childcare website highlighted in the above formats received over half a million views from parents in the run up to the introduction of these measures.
As regards the agencies under the remit of my Department, both the Adoption Authority of Ireland and Oberstown Children Detention Campus have indicated that they did not incur any costs. I have requested Tusla, the Child and Family Agency and the Office of the Ombudsman for Children to contact the Deputy directly in the matter.
