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Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 6 March 2018

Tuesday, 6 March 2018

Ceisteanna (260)

Róisín Shortall

Ceist:

260. Deputy Róisín Shortall asked the Minister for Employment Affairs and Social Protection the details of each instance of advertorial content commissioned by her Department and agencies under its remit in the past 12 months; the date this content was published; the purpose of this content; the cost of its publication; the publication or platform on which it was published, in tabular form; and if she will make a statement on the matter. [10772/18]

Amharc ar fhreagra

Freagraí scríofa

Set out in the following table are details of each instance of advertorial content commissioned by the Department and also organisations under the remit of the Department, in the past twelve months, including Citizens Information Board, Pensions Authority, Pensions Council, Social Welfare Tribunal and the Low Pay Commission. In summary, there have been two instances of paid advertorial /native content for the Department. In both instances the article appeared online, and clearly stated at the beginning of the article that it was sponsored content. Both also clearly and prominently displayed the Department’s logo.

See further details in the table below:

Department of Employment Affairs and Social Protection

Content Publication Date

Purpose

Cost (inc VAT)

Online Publication

13/04/2017

Treatment Benefits for the self-employed Campaign

€6,150

Journal.ie

14/08/2017

Paternity Benefit Awareness Campaign

€5,237.96

Joe.ie

Organisations under the remit of the Department

Citizens Information Board

Content Publication Date

Purpose

Cost (inc VAT)

Online Publication

27/01.17

To promote the range of information services available and support the public can get from the Citizens Information Service

€6,150

Journal.ie

27.02.17

To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears

€6,150

Journal.ie

22.08.17

To educate those in mortgage arrears as to the services of Abhaile and how abhaile can help if they are taken to court by their lender

€6,150

Journal.ie

11.09.17

To educate those in mortgage arrears as to the services of Abhaile and answer 6 pressing mortgage arrears questions

€6,150

Journal.ie

13.11.17

To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears

€6,150

MummyPages.ie

16.11.17

To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears

€4,305

Joe.ie

20.11.17

To educate those in mortgage arrears as to the services of Abhaile and how Abhaile can help if they are taken to court by their lender

€6,150

MummyPages.ie

21.11.17

To educate those in mortgage arrears as to the services of Abhaile and help them deal with their mortgage arrears

€6,150

Boards.ie

27.11.17

To educate those in mortgage arrears as to the services of Abhaile and particularly how a PIP can help separated couples due to recent court rulings

€6,150

MummyPages.ie

27.11.17

To educate those in mortgage arrears as to the services of Abhaile and how abhaile can help if they are taken to court by their lender

€4,305

Joe.ie

15.12.17

Tips from a MABS advisor on coping with the pressures of Christmas and how to avoid overspending and managing your money

€6,150

Journal.ie

Pensions Authority - Nil

Pensions Council - Nil

Social Welfare Tribunal- Nil

Low Pay Commission -Nil

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