Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 20 March 2018

Tuesday, 20 March 2018

Ceisteanna (683)

Catherine Murphy

Ceist:

683. Deputy Catherine Murphy asked the Minister for Agriculture, Food and the Marine the amount spent by his Department on third party public relations advice, communications advice, online advertising and public awareness campaigns from January 2017 to date in 2018, by year, month and company engaged in tabular form; and if he will make a statement on the matter. [11759/18]

Freagraí scríofa

Minister for Agriculture, Food and the Marine

The Vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.

2017

Name of Company engaged	Amount spent € Third party public relations advice	Amount spent € Communications advice	Amount spent € Online advertising	Amount spent € Public awareness campaign
Agriland	Nil	Nil	*10,773
MediaVest	Nil	Nil	Nil	149,124
Ear to the Ground	Nil	Nil	Nil	1,875
ICMSA Dairy Digest	Nil	Nil	Nil	2,500
ICSA Magazine	Nil	Nil	Nil	1,000
Irish Farmers Journal	Nil	Nil	Nil	19,188
Irish Farmers Monthly	Nil	Nil	Nil	17,220
MOB Media	Nil	Nil	Nil	799
Distilled SCH	Nil	Nil	9,410	nil
All Good Tales	5,965	Nil	Nil	nil
Jobs.ie	Nil	Nil	1,882
Irish Rural Link Co-operative Soc. as lead for the consortium running National Rural Network	Nil	Nil	Nil	23,568
Agricultural Advisory Alliance/Farmers Handbook	Nil	Nil	Nil	3,198
Crann	Nil	Nil	Nil	1,700
Farm TV	Nil	Nil	Nil	28,998
Irish Timber Growers Association (ITGA)	Nil	Nil	Nil	2,417
Select Media	Nil	Nil	Nil	3,174
Society of Irish Foresters	Nil	Nil	Nil	450
ITGA Forestry Yearbook	Nil	Nil	Nil	3,247

*Amount refers to Online advertising for a Public Awareness Campaign

2018 to date

Name of Company engaged	Amount spent € Third party public relations advice	Amount spent € Communications advice	Amount spent € Online advertising	Amount spent € Public awareness campaign
Agriland			* 2,460	1,230
Mediavest				30,143
Irish Farmers Monthly				1,464
Recruit Ireland Ltd			183
Irish Rural Link Co-operative Soc. as lead for the consortium running National Rural Network				2,150

*Amount refers to Online advertising for a Public Awareness Campaign