Dáil Éireann Debate, Tuesday - 29 May 2018
500. Deputy Maureen O'Sullivan asked the Minister for Communications, Climate Action and Environment if there is a specific set of guidelines or requirements for agencies when delivering circular advertisements or literature to households in terms of content, display of publishers, language and material some might find offensive; and if he will make a statement on the matter. [23282/18]
Amharc ar fhreagraThe Advertising Standards Authority for Ireland (ASAI) is the independent self-regulatory body set up and financed by the advertising industry which promotes standards of marketing communications including advertising both online and offline, promotional marketing and direct marketing.
The ASAI's Code of Standards for Advertising and Marketing Communications in Ireland applies to commercial marketing communications and to sales promotions that promote the sales of goods or services.
Non-commercial marketing communications, i.e. those which express the advertiser’s position on a political, religious, industrial relations, social or aesthetic matter or an issue of public concern, are not subject to the Code.
As the designated postal service provider, An Post has advised that it has internal guidelines that it adheres to for the purposes of vetting the content of these items which are similar to those used by other postal administrations.
There are Terms and Conditions which apply to all An Post customers who use this service. These can be found at:
http://www.anpost.ie/NR/rdonlyres/17FDFB6F-6116-407D-87A0-E3A065903FB4/0/290513PublicityPostTermsandConditions1.pdf.
Information in respect of the other bodies and agencies under the aegis of my Department is a day to day matter for those organisations. I will, however, request the relevant Agencies and bodies under the aegis of my Department to respond directly to the Deputy in the matter.
