Commercial advertising is undertaken by my Department in relation to important information with a significant public interest dimension which requires communication to national, regional or local audiences. Typical examples include notices about existing and new services to citizens, employment opportunities and certain public policy initiatives or announcements. Any such advertising occurs in accordance with relevant public procurement procedures and with value for taxpayers’ money forming a key consideration at all stages.
The information sought by the Deputy is set out in the table. As indicated, the Department’s engagement with the company to which the Deputy refers arose in the context of the relocation of the Passport Office to Mount Street in Dublin, the launch and ongoing promotion of the TravelWise travel advice app and a specific job vacancy within my Department’s Legal Division.
Date
|
Amount
|
Format
|
Project
|
12/05/2016
|
€12,039.67
|
Newspaper ads
|
Announcement of relocation of the Passport Office to Mount Street in Dublin
|
20/10/2016
|
€27,606.10
|
Public advertising campaign (online/outdoor)
|
Launch of the new TravelWise travel advice app
|
20/07/2017
|
€8,575.76
|
Newspaper ads
|
Announcement of Open Competition for the position of Assistant Legal Adviser in the Department of Foreign Affairs and Trade
|
07/09/2017
|
€389.30
|
Digital
|
Creative assets for online ads in support of the TravelWise app
|