Details relating to the sponsored content on social media platforms managed by merrionstreet.ie are listed in the following table:
FACEBOOK
Campaigns
|
Cost
|
Reach
|
Demographics Targeted
|
Healthy Ireland
|
€ 3,000
|
361,000
|
Adults/Ireland
|
Irish Aid
|
€ 1,000
|
344,000
|
Adults/Ireland
|
Self Employed
|
€ 1,100
|
143,000
|
Adults/Ireland
|
Education Action Plan
|
€ 500
|
79,800
|
Adults/Ireland
|
Opening of Cloud Computing Building
|
€ 250
|
108,000
|
Adults/Ireland
|
Project Ireland (Long)
|
€ 2,777
|
454,000
|
Adults/Ireland
|
Project Ireland (Short)
|
€ 5,173
|
730,000
|
Adults/Ireland
|
This is Ireland
|
€ 57,936
|
3,367,000
|
Adults Ireland/UK/US
|
Disability Rights
|
€500
|
282,000
|
Adults/Ireland
|
Government Health Measures
|
€ 750
|
177,000
|
Adults/Ireland
|
€4 billion Project Ireland 2040 Funds Launched
|
€ 1,000
|
120,600
|
Adults/Ireland
|
TWITTER
Campaigns
|
Cost
|
Reach
|
Demographics Targeted
|
Healthy Ireland
|
€ 2,000
|
1,325,027
|
Adults/Ireland
|
Irish Aid
|
€ 750
|
378,456
|
Adults/Ireland
|
Self Employed Benefits
|
642
|
371,703
|
Adults/Ireland
|
Education Action Plan
|
€ 348
|
208,212
|
Adults/Ireland
|
Opening of Cloud Computing Building
|
€ 125
|
111,258
|
Adults/Ireland
|
Project Ireland (Long)
|
€ 4,550
|
2,015,708
|
Adults/Ireland
|
Project Ireland (Short)
|
€ 2,450
|
3,893,628
|
Adults/Ireland
|
This is Ireland
|
€ 14,229
|
5,062,900
|
Adults Ireland/UK/US
|
Disability Rights
|
€ 500
|
554,509
|
Adults/Ireland
|
Government Health Measures
|
€ 250
|
158,250
|
Adults/Ireland
|
€4 billion Project Ireland 2040 Funds Launched
|
€ 500
|
301,179
|
Adults/Ireland
|
Amounts above represent costs incurred to date and do not include invoices that have not yet been processed.