For the Deputy’s information, below are the details in relation to the expenditure from 2016 - 2018 inclusive.
During 2018, my Department engaged in a number of high-profile campaigns aimed at raising awareness among the teaching profession and learners of specific initiatives including Ireland's Foreign Language Strategy; a national STEM awareness campaign (€78,965); and an online safety campaign in conjunction with the Department of the Taoiseach (€21,051). In addition a campaign promoting teaching as a career was developed in conjunction with the Government Information Service (€132,991). Social media was utilised as a platform as appropriate.
My Department does not have a dedicated marketing and media budget and consequently cannot predict costs for 2019. Any costs arising in relation to such activities are met from the relevant business unit’s subhead and accounted for in the Department's annual Appropriation Accounts.
2016
|
€11,719.55
|
2017
|
€38,628.30
|
2018
|
€241,726.32
|