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Departmental Advertising Expenditure

Dáil Éireann Debate, Wednesday - 19 December 2018

Wednesday, 19 December 2018

Ceisteanna (279)

Brendan Howlin

Ceist:

279. Deputy Brendan Howlin asked the Minister for Business, Enterprise and Innovation the amount spent by her Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if she will make a statement on the matter. [53569/18]

Amharc ar fhreagra

Freagraí scríofa

Details of expenditure incurred by my Department and its Offices to date in 2018 on advertising campaigns, including social media campaigns, and public relations and other communications support are set out in the table below.

My Department and its Offices use external advertising providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money and, accordingly, strive to keep costs to a minimum.

Expenditure incurred by the Department of Business, Enterprise and Innovation and its Offices to date in 2018 on advertising campaigns, including social media campaigns, and public relations and other communications

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred to date in 2018

Advertisement in the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingssme.ie online tool

Chartered Accountants Ireland

€3,247

Advertising Location Signs at the Tullamore Show

Tullamore & County Offaly Show

€100

Advertising costs relating to the recruitment of external adjudicators for WRC

Public Appointments Commission

€3,424

Adverts costs in Agriland (On Line advertising)

Fuzion Communications

€1,476

Newspaper advertisements seeking written submissions in respect of the Labour Court review of Joint Labour Committees 2018

Media Vest Limited

€7,169

Design of advertising for Workplace Relations Commission stand at National Ploughing Championships

Fuzion Communications

€2,287

Workplace Relations Commission seminar - The World of Work – A shifting landscape – design of brochures and PR

Fuzion Communications

3,266

Workplace Relations Commission employment rights public awareness campaign – Market Garden

Irish Farmers Journal

€8,467

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Irish Farmers Journal

€3,764

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Westmeath / Offaly Independent Print Co Ltd

€708

Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Midlands 103

€5,910

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Guerin Media Ltd

€431

Newspaper advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding

Mediavest Ltd

€10,677

Targeted LinkedIn campaign to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding

Spark Foundry

€2,742

Total Expenditure Incurred to date in 2018

€53,668

PR Company Engaged by Department/Office in 2018

Purpose of Engagement

Expenditure Incurred to date in 2018on Public Relations

Fuzion Communications

To provide communication services including PR, advising on the design, content and production of various WRC reports, brochures, documents and audio-visual concepts and productions including media monitoring during 2018.

€8,961

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