Dáil Éireann Debate, Wednesday - 19 December 2018
417. Deputy Barry Cowen asked the Minister for Health the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54009/18]
Amharc ar fhreagraThe Department of Health interprets marketing and media costs as advertising costs. Advertising includes advertising board vacancies and public consultations.
Social Media costs in 2018 were incurred in the promotion of Mental Health Services and the Health and Wellbeing Programme.
Advertising costs for 2016, 2017 and 2018 are set out below:
|
Year |
- |
Cost |
|
2016 |
Advertising / marketing / PR |
10,394.47 |
|
Social Media |
- |
|
|
2017 |
Advertising / marketing / PR |
22,302.29 |
|
Social Media |
- |
|
|
2018 |
Advertising / marketing / PR |
37,526.92 |
|
Social Media |
70,761.34 |
|
|
Healthy Ireland |
319,694.66 |
