Dáil Éireann Debate, Wednesday - 19 December 2018
463. Deputy Barry Cowen asked the Minister for Agriculture, Food and the Marine the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53999/18]
Amharc ar fhreagraThe Press and Communications Office in my Department is the primary point of contact between the Department and members of the media, as well as members of the general public. The office is responsible for communicating with media and members of the public regarding the work of the Minister, the Minister of State and the Department of Agriculture, Food and the Marine. The Department's social media presence is also managed by the Press and Communications Office.
The vast bulk of my Department's media expenditure is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
|
Year |
Amount |
|
2016: |
€312,021 |
|
2017: |
€544,657 |
|
2018 (to date): |
€289,703 |
|
2019 (projected): |
€300,000 |
