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Departmental Expenditure

Dáil Éireann Debate, Wednesday - 19 December 2018

Wednesday, 19 December 2018

Ceisteanna (467, 476, 477)

Brendan Howlin

Ceist:

467. Deputy Brendan Howlin asked the Minister for Communications, Climate Action and Environment the amount spent by his Department on public advertising and the purchase of external communications and publicity in 2018, by advertising campaign, including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support, in tabular form; and if he will make a statement on the matter. [53571/18]

Amharc ar fhreagra

Barry Cowen

Ceist:

476. Deputy Barry Cowen asked the Minister for Communications, Climate Action and Environment the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53985/18]

Amharc ar fhreagra

Barry Cowen

Ceist:

477. Deputy Barry Cowen asked the Minister for Communications, Climate Action and Environment the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54002/18]

Amharc ar fhreagra

Freagraí scríofa

I propose to take Questions Nos. 467, 476 and 477 together.

My Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on advertising campaigns to promote its policies / programmes from time to time.

In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.

The information requested by the Deputies is outlined in the following table.

Campaign/Relevant Programme

Public advertising/social media campaigns/public relations/other communications support

2016

(€)

2017

(€)

to date 2018

(€)

Waste Campaign - phase out of flat rate fees, awareness etc

405,023

86,077

Tidy Towns

2,521

Anti-Dumping Initiative

Figures relate to total cost as it is not possible to give breakdown

1,205

ObSERVE

Other consultancy or Production including Social Media (Facebook)

4,889

Local Agenda 21 Scheme (Local Environmental Partnership Fund)

Advertising in publications

4,732

5,835

5,470

Advertisement of Order Designating Events of Major Importance to Society (S.I 465 of 2017)

Broadcast advertising

31

Ploughing Championship - Facebook adverts

Advertising in publications

369

Phone Book - Golden Pages (advertising non classified Directory

Advertising in publications

4,908

5,727

Irish Language Scheme - Advertising in Tuaraisc (Online magazine)

Advertising in publications

1,721

Clean Air Award, Sustainable Award and Climate Change Award

Advertising in publications

12,300

Geoscience Ireland

Advertising in publications

1,747

6,622

6,932

INFOMAR

Advertising in publications

12,970

12,970

12,970

Advertising in publications

18,929

51,501

12,345

Tellus

Broadcasting advertising

865

Advertising in publications

5,842

Consultation on draft National Adaptation Framework in line with the requirements of Climate Action and Low Carbon Development Act 2015

Other consultancy or Production

10,745

National Adaptation Framework

Other consultancy or Production

7,699

Climate Mitigation Regional Gatherings in Athlone and Tralee

Social Media (Facebook)

1,096

Publicity for National Dialogue on Climate Action (NDCA) Athlone & Tralee (Newspapers, social media)

Advertising in publications

25,500

Project Ireland 2040 event

Advertising in publications

25,188

Tidy towns - Our community climate action award

Advertising in publications

1,210

3,628

Celebrating 30 Years of the IPCC - Communication, education and outreach on the IPCC and climate change

Advertising in publications

36,531

Advertising in publications

6,738

National Mitigation Plan

Other consultancy or Production

54,248

Advertising/External Communications/Public Relations/Publicity/Marketing/Media

82,287

112,981

2,891

Trading Online Voucher Scheme

Social media (Facebook and Google Adwords)

1,438

Getting Citizens Online Programme

Advertising in publications

1,175

1,476

Promote EU LIFE Information day

Advertising in publications

1,947

Ireland's Renewable Energy Transformation

Advertising in publications

9,471

Publishing of notices in local newspapers, informing the public of the Minister's intention to grant Prospecting and Mining Licences

Advertising in publications

22,900

31,140

35,218

Statutory notice of publication of Statutory Instruments in Iris Oifigiuil.

Advertising in publications

84

Enactment of Inland Fisheries Secondary Legislation

Advertising in publications

10,378

Public consultation on proposed Designated Waters Bye-law

Advertising in publications

3,023

Notice of Eel Support Scheme

Advertising in publications

1,260

Announcement of the successful projects under Round 1 of the Climate Action Fund

Broadcast Advertising/Publicity

13,940

National Broadband Plan

Other consultancy or production

24,584

Advertisement through the Public Appointments Service for the position of Director of the EPA

Advertising costs

4,945

Advertisement in Iris Oifigiúil - EPA Appointments

Advertising in publications

73

Clean Air Strategy Consultation public notices.

Newspaper advertising

6,337

Newspaper advertisement of Medium Combustion Plant public consultation

Newspaper advertising

3,029

In relation to the Trading Online Voucher Scheme, there is a projected spend in 2019 of €61,600 between advertising, publicity and Social Media costs.

In relation to projected spend for 2019 on other campaigns/schemes this information is not available as such issues are dealt with on a case by case basis.

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