Details of the costs incurred by my Department in relation to public advertising and communications support over the course of 2018 are set out in the tables below.
The overall objective is to keep costs of this nature to a minimum and these services are only used when deemed necessary in the course of Departmental activity.
Advertising (including social media)
|
Campaign
|
Cost
|
|
Public notice in Iris Oifigúil of the 1 year extension given by the Government to the Commission of Investigation into Mother and Baby Homes
|
€75
|
|
Advertisement in Irish Association of Social Workers seeking job applications
|
€200.00
|
|
Media campaign seeking expressions of interest to participate in a Collaborative Forum of former residents of Mother and Baby Homes and those with comparable experience in a County Home
|
€122,885
|
|
Affordable Childcare Scheme - Poster and Leaflet distribution to GPs and Hospitals Nationwide
|
€10,332
|
|
LGBTI+ Strategy - Advertisement of LGBTI+ Launch in Gay Community News’ Pride magazine edition
|
€1,045
|
|
Affordable Childcare Scheme - Full Page Advertisement in Pregnancy Diary
|
€3,382
|
|
LGBTI+ Strategy - Facebook promotion of the Launch of LGBTI+ Strategy
|
€16
|
|
Affordable Childcare Scheme - Full Page Advertisement in Ultimate Maternity Guide
|
€8,549
|
|
LGBTI+ Strategy - Facebook promotion of Video for LGBTI+ Strategy
|
€12
|
Communications Support 2018
|
Campaign
|
Cost
|
|
Early Years Communications Strategy – production of an Early Years Newsletter
|
€2,595
|
|
Affordable Childcare Scheme - Animated Video design
|
€3,838
|
|
Early Years Communications Strategy - Open Policy debate support
|
€1,196
|
|
LGBTI+ Strategy - Production of video
|
€3,106
|
|
Early Years Communications Strategy - Open Policy Debate Support
|
€1,146
|
|
Affordable Childcare Scheme - branding, logo and design
|
€8,155
|
|
Early Years Communications Strategy - Design of printed materials
|
€590
|
|
Early Years Communications Strategy - Event Support
|
€284
|
|
Early Years Communications Strategy - Design of printed materials
|
€738
|
|
Early Years Communications Strategy - e-bulletin design and support
|
€1,771
|
|
Early Years Communications Strategy - Design of Printed materials
|
€566
|
|
Early Years Communications Strategy - e-bulletin support
|
€1,045
|
|
First 5 Strategy - Launch Video
|
€12,115
|
|
Early Years Communications Strategy - Website Design, launch and support
|
€10,430
|
|
Affordable Childcare Scheme - Website Design, launch and support
|
€7,626
|
The Deputy might note that my Department did not incur any costs in regard to public relations advice.
