In 2018 my Department continued to open new markets and deepen trade within existing markets for Irish agri-food exporters, the highlight of which was probably the decision of the Chinese authorities to open their market to Irish beef imports by listing a number of approved Irish beef establishments. Other notable achievements were agreements with Qatar and Kuwait which allowed for the importation of Irish beef, sheepmeat and poultry to their markets.
Against the backdrop of EU-agreed trade deals such as those completed with Canada, Japan and Mexico, my Department also continues to prioritise efforts to gain access to new third country markets and, equally importantly, to deepen existing markets for Irish dairy products.
We have also had success with exports to emerging markets. The value of exports to Asia, Africa, the Middle East and Central/South America stood at almost €2.8 billion in 2017. The value of trade to these markets increased by 159% since 2009. These markets now account for over 20% of total agri-food exports.
Growth to emerging markets has been led by Asia, with exports of €1.6 billion in 2017, of which just under €1 billion went to China. Exports to other Asian markets grew by 85% since 2012 to €659 million in 2017. Trade to Africa has also grown to €606 million, while exports to the Middle East have also grown significantly, to reach €370 million.
The pursuit and development of new markets for Irish agri-food exports is, of course, an ongoing and central component of the strategic development of the agri-food sector, as evidenced by its placement right at the centre of Food Wise 2025, the industry’s strategy for development over the coming decade. Food Wise 2025 outlines the huge potential for growth in agri-food exports to new and emerging markets, particularly in Asia, Africa, the Americas and the Gulf region. This is where our efforts will be focused for the foreseeable future, particularly given the need to diversify our markets and to reduce our reliance on traditional destinations such as the UK.
Indeed, I have been very active in leading a number of successful Trade Missions to a range of destinations. In the last two years alone, I have led Missions to the Gulf Region, the US, Mexico, Canada, China, Japan, South Korea, Indonesia and Malaysia.
Looking for example at my most recent Trade Mission to Indonesia and Malaysia last October, I opened Bord Bia dairy conferences in Jakarta and Kuala Lumpur, which were focused on raising awareness of Ireland as a location for sustainable dairy production, as well as enhancing the Irish Industry’s understanding of the Indonesian and Malaysian market. They were followed by business meetings between Irish dairy companies and potential partners. The conferences hosted 140 Indonesian and Malaysian dairy buyers, importers and foodservice operators.
These were excellent opportunities to bring targeted retail buyers, suppliers and consumers together. Having our own Irish dairy companies there working together to promote Irish dairy in general, as well as their own particular brands, was an excellent chance to showcase the best of Irish dairy, based on our excellent food safety and controls systems, to a wider audience.
My Department will continue to seek out and identify new markets, and I am ready to respond as appropriate to other opportunities that may arise.