Bord Bia Strategy

Dáil Éireann Debate, Tuesday - 19 February 2019

Tuesday, 19 February 2019

Ceisteanna (461)

Denis Naughten

Ceist:

461. Deputy Denis Naughten asked the Minister for Agriculture, Food and the Marine the plans Bord Bia has to establish a distinctive marketing strategy for grass-fed beef; if beef produced from feedlots can avail of the Bord Bia quality assurance mark; and if he will make a statement on the matter. [7831/19]

Freagraí scríofa

Minister for Agriculture, Food and the Marine

Bord Bia and Teagasc are undertaking initial exploration of the development of “Grass fed” standards in the dairy sector, with the potential to extend to other livestock types.

Producers who can adhere to the terms of the Bord Bia quality assurance schemes are eligible to participate, regardless of their system type.