Dáil Éireann Debate, Tuesday - 26 February 2019
468. Deputy Mattie McGrath asked the Minister for Agriculture, Food and the Marine the marketing and promotional expenditure of Bord Bia; if he is satisfied that this spend represents value for money; and if he will make a statement on the matter. [9617/19]
Amharc ar fhreagraA total Grant sum is allocated annually to Bord Bia by my Department and voted on by the Oireachtas during the estimates process.
In the context of Budget 2019, I was pleased to announce the allocation of a further €5.3 million to Bord Bia , bringing its total grant to €46.6 million. I am satisfied that this expenditure represents value for money.
Bord Bia’s work has played a vital role in the successful growth of our food and drinks exports, by promoting the safety, quality and sustainability of our food exports. Bord Bia works closely with my Department to prioritise and develop new markets, building on its significant investment in consumer and retail insights, as well as defending and growing our existing markets. Bord Bia has also played a critical role in supporting the food industry in responding to the challenges and uncertainty posed by Brexit.
