Dáil Éireann Debate, Tuesday - 5 March 2019
553. Deputy Catherine Murphy asked the Minister for Employment Affairs and Social Protection the amount spent on promoting the services of welfare.ie on all social media platforms in the past two years to date by amounts spent, social media platform and year; and if she will make a statement on the matter. [10546/19]
Amharc ar fhreagraFor the purpose of this response, I am working on the assumption that the Deputy was referring to the promotion of MyWelfare.ie services across all social media platforms.
My Department is committed to ensuring that members of the public are aware of the welfare supports and services that are available to them and that many of these services are accessible easily online at MyWelfare.ie. MyWelfare.ie provides easy online access to a range of welfare services, anytime, anywhere.
Public information campaigns are developed and targeted carefully, using the best mix of media formats, to ensure that the Department’s messages reach members of the public effectively while offering value for money. Therefore advertising includes both digital and social media platforms.
In 2019 to date , we have a committed spend of €5,000 ex. VAT for the promotion of MyWelfare.ie services on social media (Twitter). My Department is currently awaiting the invoice for this advertising activity. This promotion is part of a larger MyWelfare.ie campaign designed to raise awareness of the range of online services now available online- including easy online applications for maternity and paternity benefit, jobseekers payments, appointments and useful statement services like social insurance (PRSI) contribution statements.
There was no MyWelfare.ie related social media advertising expenditure during 2017 and 2018.
