Dáil Éireann Debate, Wednesday - 6 March 2019
250. Deputy Catherine Murphy asked the Minister for Communications, Climate Action and Environment the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11116/19]
Amharc ar fhreagra251. Deputy Catherine Murphy asked the Minister for Communications, Climate Action and Environment if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; the amount spent by company; and if he will make a statement on the matter. [11133/19]
Amharc ar fhreagraI propose to take Questions Nos. 250 and 251 together.
My Department's remit includes complex policy areas, oversight of State regulation and service provision across key strategic sectors such as climate action, waste management, energy and public broadcasting, and regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. The Department therefore necessarily incurs some expenditure on social media advertising, online promoted content and public relations services on these from time to time.
The information requested is outlined in the following tables:
Spend on social media advertising and online promoted content by campaign and social media platform used
|
Campaign |
Social Media platform |
Type - side bar, above the line and pop website ads |
Cost |
Year |
|
ObSERVE Programme |
|
Above the Line |
€369 |
2018 |
|
Ploughing Championships |
Facebook/Instagram |
Above the line |
€369 |
2018 |
|
National Dialogue on Climate Action (NDCA) Regional Gatherings in 2018 - Athlone and Tralee |
|
Below the line Advertising (Facebook posts advertising the events) |
€1,096 |
2018 |
|
Phase out of flat fees for Household Waste Collection |
|
General |
€261 |
2018 |
|
Phase out of flat fees for Household Waste Collection |
|
General |
€3 |
2018 |
|
Phase out of flat fees for Household Waste Collection |
Facebook, Twitter and Instagram |
General |
€12,300 |
2018 |
Public Relations online advertising agencies engaged
|
Name of PR online advertising Company |
Campaign |
Cost |
Year |
|
Seditio Ltd |
Trading Online Voucher Scheme |
€2,890 |
2018 |
|
Focus Advertising |
Phase out of flat fees for Household Waste Collection |
€12,300 |
2018 |
|
Mandy Johnston Communications |
Phase out of flat fees for Household Waste Collection |
€1,900 |
2018 |
