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Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 16 April 2019

Tuesday, 16 April 2019

Ceisteanna (161)

Thomas Byrne

Ceist:

161. Deputy Thomas Byrne asked the Minister for Education and Skills the amount spent over the past year on social media advertisements directed at Irish teachers abroad encouraging them to return home to work in schools here. [17211/19]

Amharc ar fhreagra

Freagraí scríofa

The amount spent on the promotion of the teaching profession in the “Teaching Transforms” campaign does not include an amount specifically targeting Irish teachers abroad, through social media, to encourage them to return home. The  campaign is a national campaign using Irish-based media across a number of different platforms including radio, online and social media. It has multiple target groups including those considering entering the teaching profession and those teaching abroad who may have been visiting Ireland during the run of the campaign.

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