Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 9 July 2019

Tuesday, 9 July 2019

Ceisteanna (193)

Peadar Tóibín

Ceist:

193. Deputy Peadar Tóibín asked the Minister for Public Expenditure and Reform the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29397/19]

Freagraí scríofa

Minister for Public Expenditure and Reform

The following table sets out the amount spent by my Department on digital marketing over the past eight years.

Year	Cost	Purpose	Provider	Target Audience	Policy initiatives	Audience criteria
2017	€46,190	Stakeholder support (Office of Government Procurement)	Private	Ireland	Yes	Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies
2017	€444	Promoting the whereyourmoneygoes.gov.ie website which shows the Irish government's expenditure data	Private	Ireland	Yes	All Adults in Ireland
2017	€205,439	To promote and raise awareness of the Public Services Card and MyGovID	Private	Ireland	Yes	All Adults in Ireland
2018	€47,337	Stakeholder support (Office of Government Procurement)	Private	Ireland	Yes	Video material on OGP YouTube channel, catering for Irish SME's and Public Bodies
2018	€99,669	The promote and raise awareness of MyGovID and the services it enables	Private	Ireland	Yes	All adults in Ireland