The Department of Health did not pay for any digital marketing or advertising before 2018.
Please see the following table for details of monies spent by the Department on digital marketing from 2018 to date.
2018 - €70, 761.34
2019 - €45, 488,35
Items - Advertising on facebook, twitter, youtube, google and RTE
Target audience - Adult population in Ireland
Criteria - Research findings that 92% of the population want to improve health and wellbeing.
Purpose - Healthy Ireland is a Government priority
Policy - Healthy Ireland Framework 2013-2025.
Drugs Policy Unit
2019 - €5,923.07
Items - Digital Media campaign in Ireland
Target audience - 25-50 year olds
Criteria - Age group with highest prevalence of drug use and most affected by policy change
Purpose - On-line questionnaire, part of public consultation to seek input from stakeholders and general public on policy change.
Policy - Reducing Harm, Supporting Recovery, a health led response to drug and alcohol use in Ireland.
2019 - €49.20
Items - Two facebook advertisements
Target audience - General Public Irish Market
Criteria - Users of Social Media
Purpose - Promotion of Sláintecare Vision
Policy - Integrated healthcare service provision.
Press and Communications Office
2019 - €35
Items - Facebook post for Skin Cancer Prevention Plan
Target audience - General population
Purpose - Raise awareness of skin cancer prevention during periods of hot weather and high UV index rating.
Policy - Healthy Ireland.