My Department has collated the information presented in the table below in relation to digital marketing and advertising. My Department uses digital advertising, across social media and other websites, to reach the public and different stakeholders in various information campaigns. This reflects the diverse media through which the public, stakeholders and businesses access information and advertising.
|
-
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Purpose of the digital advertisements
|
Amount spent on digital advertising
|
Items on which funds were spent
|
Criteria by which target audiences were selected
|
Amount of the digital spend targeted at people in Ireland
|
Amount of the digital spend targeted at people abroad
|
Amount that related to private companies
|
Amount that related to policy initiatives
|
|
2019
|
To promote the schemes available to owners of vacant properties to bring them back into liveable use
|
€750.00
|
Facebook , Twitter and Irish Property Owners Association Ezines
|
The IPOA Ezine is the official newsletter for the Irish Property Owners' Association and the Residential Landlords' Association of Ireland Organisation. The target audience is owners of vacant properties.
|
€750
|
€0
|
€750
|
€750
|
|
|
Promote awareness of the public consultation of proposed reform of the electoral modernisation process
|
€20,185.94
|
Website and online advertising; Twitter; Facebook; Search optimisation;
|
Premium media sites selected to reach public stakeholders
|
€20,185.94
|
€0
|
€20,185.94
|
€20,185.94
|
|
|
Promotion of Met Eireann's new podcast series
|
€200
|
Facebook and Twitter
|
|
€200
|
€0
|
€200
|
€200
|
|
|
Promotion of Department produced video on the referendum process in Ireland
|
€508
|
Facebook
|
Objective of informing the general public about how referendums are run in Ireland
|
€508
|
€0
|
€508
|
€508
|
|
|
Promoted social media posts regarding short-term lettings
|
€422
|
Facebook and Twitter
|
Targeted at individuals living in Ireland aged 18-65
|
€422
|
€0
|
€422
|
€422
|
|
2019 Total
|
|
€22,065.94
|
|
|
€22,065.94
|
€0
|
€22,065.94
|
€22,065.94
|
|
2018
|
To promote fire safety messaging
|
€9,196.62
|
Facebook
|
Messaging targeted at all age groups
|
€9,196.62
|
€0
|
€9,196.62
|
€9,196.62
|
|
|
Recruitment for specialist positions within Met Eireann
|
€447.66
|
Meteorologist and Hydrometeorologist job advertisements
|
Primary online portal in Europe for meteorological job vacancies
|
Not differentiated
|
Not differentiated
|
€0
|
€0
|
|
|
Local Electoral Area Boundary Reviews
|
€6,509
|
Online advertising
|
Premium media sites selected to reach public stakeholders
|
€6,509
|
€0
|
€6,509
|
€6,509
|
|
|
Register of electors awareness campaign
|
€13,665.84
|
Online advertising
|
General national awareness campaign
|
€13,665.84
|
€0
|
13,665.84
|
13,665.84
|
|
2018
|
|
€29,819.12
|
|
|
€29,371.46
|
€0
|
€29,371.46
|
€29,371.46
|
|
2017
|
To promote fire safety messaging
|
€8,487.00
|
Facebook, Twitter
|
Messaging targeted at all age groups
|
€8,487.00
|
€0
|
€8,487.00
|
€8,487.00
|
|
|
Campaign primarily focused on landlords, aimed at: 1. Generating awareness for Housing Assistance Payment (HAP) scheme and its advantages for landlords; 2. Encouraging landlords to contact HAP local authorities directly; 3. Through informing and engaging, help facilitate landlords to rent their properties through HAP.
|
€18,990.00
|
Advertising on Facebook, Twitter, Daft.ie and thejournal.ie
|
HAP digital media campaign focused on Dublin.
|
€18,990.00
|
€0
|
€18,990.00
|
€18,990.00
|
|
|
Register of electors awareness campaign
|
€12,699.75
|
Online advertising
|
General national awareness campaign
|
€12,699.75
|
€0
|
€12,699.75
|
€12,699.75
|
|
|
Information campaign aimed at property owners with vacant properties who wish to bring them back into use
|
€10,783.23
|
Social media advertising
|
Aimed at property owners with vacant properties who wish to bring them back into use
|
€10,783.23
|
€0
|
€10,783.23
|
€10,783.23
|
|
|
Raise awareness of HAP
|
€8,265
|
Facebook, Twitter, Daft.ie and thejournal.ie
|
Raise awareness among the public
|
€8,265
|
€0
|
€8,265
|
€8,265
|
|
|
Recruitment for specialist positions within Met Eireann
|
€1,045.50
|
Chief Hydrometeorologist and Senior Database Specialist job advertisements
|
At the recommendation of the Public Appointments Service (PAS)
|
Not differentiated
|
Not differentiated
|
€1,045.50
|
€0
|
|
|
Promotion of the Local Infrastructure Housing Activation Fund
|
€3,690.00
|
Digital promotion of online content
|
Awareness raising of the fund
|
€3,690.00
|
€0
|
€3,690.00
|
€3,690.00
|
|
2017 Total
|
|
€63,960.48
|
|
|
€62,914.98
|
€0
|
€63,960.48
|
€62,914.98
|
|
2016
|
To promote fire safety messaging
|
€9,594.00
|
Facebook, Twitter, Instagram Stories
|
Messaging targeted all age groups
|
€9,594.00
|
€0
|
€9,594.00
|
€9,594.00
|
|
|
Register of Electors awareness campaign
|
€11,712.68
|
Online advertising
|
General national awareness campaign
|
€11,712.68
|
€0
|
€11,712.68
|
€11,712.68
|
|
|
Rebuilding Ireland
|
€4,797.00
|
social media advertising for launch of Action Plan; digital distribution of online content regarding Pillar 1 of Rebuilding Ireland
|
Awareness raising
|
€4,797.00
|
€0
|
€4,797.00
|
€4,797.00
|
|
2016 Total
|
|
€26,103.68
|
|
|
€26,103.68
|
€0
|
€26,103.68
|
€26,103.68
|
|
2015
|
To promote fire safety messaging
|
€2,337.00
|
Facebook, Twitter
|
Messaging targeted all age groups
|
€2,337.00
|
€0
|
€2,337.00
|
€2,337.00
|
|
|
Register of Electors awareness campaign
|
€5,903.50
|
Online advertising (online awareness campaign, development of leaderboard)
|
General national awareness campaign
|
€5,903.50
|
€0
|
€5,903.50
|
€5,903.50
|
|
2015 Total
|
|
€8,240.50
|
|
|
€8,240.50
|
€0
|
€8,240.50
|
€8,240.50
|
|
2014
|
To promote fire safety messaging
|
€2,460.00
|
YouTube
|
Messaging targeted all age groups
|
€2,460.00
|
€0
|
€2,460.00
|
€2,460.00
|
|
|
Register of Electors awareness campaign
|
€10,468.53
|
Online advertising (online adverts, designworks)
|
General national awareness campaign
|
€10,468.53
|
€0
|
€10,468.53
|
€10,468.53
|
|
2014 Total
|
|
€12,928.53
|
|
|
€12,928.53
|
€0
|
€12,928.53
|
€12,928.53
|
|
2013
|
Register of Electors awareness campaign
|
€16,208.94
|
Online advertising (online hosting, online campaign, creation of online ads)
|
General national awareness campaign
|
€16,208.94
|
€0
|
€16,208.94
|
€16,208.94
|
|
2012
|
|
€0
|
|
|
€0
|
€0
|
€0
|
€0
|
