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Bord Bia Funding

Dáil Éireann Debate, Tuesday - 22 October 2019

Tuesday, 22 October 2019

Ceisteanna (460, 461, 462, 463)

Anne Rabbitte

Ceist:

460. Deputy Anne Rabbitte asked the Minister for Agriculture, Food and the Marine the budget allocated to Bord Bia in each of the years 2011 to 2018, in tabular form. [43446/19]

Amharc ar fhreagra

Anne Rabbitte

Ceist:

461. Deputy Anne Rabbitte asked the Minister for Agriculture, Food and the Marine the breakdown of the budget of Bord Bia on advertising and promotion in each of the years 2011 to 2018; the amount spent here and in other markets, respectively in tabular form; and if he will make a statement on the matter. [43447/19]

Amharc ar fhreagra

Anne Rabbitte

Ceist:

462. Deputy Anne Rabbitte asked the Minister for Agriculture, Food and the Marine the breakdown of the various mediums of advertising and promotions, that is, print and digital used by Bord Bia; the amount allocated each year to each advertising platform in each of the years 2011 to 2018; and if he will make a statement on the matter. [43448/19]

Amharc ar fhreagra

Anne Rabbitte

Ceist:

463. Deputy Anne Rabbitte asked the Minister for Agriculture, Food and the Marine the breakdown of Bord Bia budget of the advertising budget allocated to beef and lamb by Bord Bia in each of the years 2011 to 2018, in tabular form. [43449/19]

Amharc ar fhreagra

Freagraí scríofa

I propose to take Questions Nos. 460 to 463, inclusive, together.

In the context of the annual budgetary process, I make provision for a total Grant (formerly Grant-in-Aid) for Bord Bia.  As a State Body with direct fiduciary responsibility, it then disposes of this annual sum according to its own annual Plans and Programmes as approved by its Board in line with its Statement of Strategy.

The annual Grant sum allocated to Bord Bia in respect of the years 2011 to 2018 is set out in the following table.

Year

Grant:   € Original

Grant:   € Final

2011

€28,392,000

€28,392,000

2012

€27,120,000

€27,120,000

2013

€28,561,000

€28,561,000

2014

€28,690,000

€28,690,000

2015

€32,944,000

€32,944,000

2016

€32,492,000

€33,152,000

2017

€34,492,000

€41,092,000

2018

€41,266,000

€41,266,000

Bord Bia's work has played a vital role in the successful growth of our food and drink exports, by promoting the safety, quality and sustainability of our food exports. Bord Bia works closely with my Department to prioritise and develop new markets, building on its significant investment in consumer and retail insights, as well as defending and growing our existing markets. Bord Bia has also played a critical role in supporting the food industry in responding to the challenges and uncertainty posed by Brexit.

In the last published Annual Accounts (2017), expenditure under the heading of Marketing and Promotional Expenditure is given as €43 million. However, it should be noted that this is broken down by allocation under the five (5) Pillars of the Bord Bia Statement of Strategy 2019/2021 - Consumer Insight; People, Talent, Infrastructure; Origin Green; Routes to Market; Brand Communications; and Support Services, under which all expenditure and programmes are assigned.

All of the published Bord Bia's Annual Reports and Accounts can be viewed on the Bord Bia website: www.bordbia.ie, where a breakdown of expenditure can be found.

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