Project Ireland 2040 is the Government's long-term, overarching strategy to make Ireland a better country for all its people, integrating, for the first time, the national spatial and investment strategies. The projects under these plans which include roads, schools, primary care centres, housing, sporting and cultural amenities and business activation facilities impact villages, towns, cities and regions across the length and breadth of Ireland.
Responsibility for Project Ireland 2040 communications was assigned to the Department of Public Expenditure and Reform on 21 November 2018.
Since that date, €85,361.95 has been spent on public information measures involving three 2-week tranches of transit advertising on public transport networks throughout Ireland, with the specific aim of empowering members of the public to find out what is happening under Project Ireland 2040 in their local area. During each phase, the material was displayed on the Red and Green Luas lines as well as approximately 500 Dublin Buses, 50 Irish Rail carriages and 100 Bus Shelters in Dublin, Cork, Galway, Limerick, Waterford and nationwide. The material directed the audience to gov.ie/2040. That website has received more than 50,000 hits in the period.