Project Ireland 2040 is the Government's long-term, overarching strategy to make Ireland a better country for all its people, integrating, for the first time, the national spatial and investment strategies. The projects under these plans which include roads, schools, primary care centres, housing, sporting and cultural amenities and business activation facilities impact villages, towns, cities and regions across the length and breadth of Ireland.
Since taking responsibility for communications for Project Ireland 2040, €92,954.26 has been spent on public information measures including the launch of the first Annual Report. Measures included three 2-week tranches of transit advertising on public transport networks throughout Ireland, with the specific aim of empowering members of the public to find out what is happening under Project Ireland 2040 in their local area. During each phase, the material was displayed on the Red and Green Luas lines as well as approximately 500 Dublin Buses, 50 Irish Rail carriages and 100 Bus Shelters in Dublin, Cork, Galway, Limerick, Waterford and nationwide. The material directed the audience to the public information website gov.ie/2040. That website has received more than 50,000 hits in the period.
The Annual Report contained in-depth information about what has happened under the plan and what is yet to come. It was launched in the Glucksman Library at the University of Limerick, one of the early projects supported by Project Ireland 2040 in the heart of Limerick, a key growth city under the plan.
Creative
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Media-Buy
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Printing
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Annual Report Launch
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€34,687.23
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€46,401.72
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€4,273.02
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€7,592.31
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