Wednesday, 11 December 2019

Ceisteanna (302)

Robert Troy


302. Deputy Robert Troy asked the Minister for Employment Affairs and Social Protection the expenses incurred by her Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of her Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52117/19]

Amharc ar fhreagra

Freagraí scríofa (Ceist ar Employment)

My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the social welfare supports and services available, as well as ensuring key changes are communicated to them. Public information campaigns are therefore an important part of the Department’s work.

The Department’s public information and promotional campaigns span national and regional print media and radio, digital, social media and outdoor advertising.

All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines, including use of framework agreements from the Office of Government Procurement.

Details of all print, radio, outdoor, digital and social media advertising spend to date in 2019, is detailed below.

Purpose of Public Information Campaign

Formats used

Total campaign costs, inc. creative/design work (ex. VAT)*

Promotion of Jobs Week 2019

Print, Radio, Digital, Social Media


Public information campaign on the new Employment Legislation Act

Print, Radio, Digital, Social Media


Promotion of - the home for online welfare services

Outdoor, Radio, Digital, Social Media


Promotion of Working Family Payment - in particular raising scheme awareness among working families

Print, Radio, Outdoor, Digital, Social Media


Promotion of Cross Border Job Fair

Print, Radio, Social Media


Promotion of application dates and online application route for Back to School Clothing & Footwear Allowance

Digital, Social Media


Promote the online application route for Maternity and Paternity Benefits

Digital, Social Media


Promotion of - the Government's national recruitment site for employers and jobseekers

Digital, Social Media


Intreo (including separate 'Return to Work' element) - promotion of the wide range of schemes & services available to employers, jobseekers and those wishing to return to work

Digital, Social Media


Promotion of new Jobseeker's Benefit for the Self-Employed

Print, Radio, Digital, Social Media


Promotion of new Parent's Benefit

Print, Radio, Digital, Social Media


Promotion of EURES London Job Fair

Print, Digital, Social Media


* Total costs invoiced to 9 December 2018.