Dáil Éireann Debate, Wednesday - 11 December 2019
302. Deputy Robert Troy asked the Minister for Employment Affairs and Social Protection the expenses incurred by her Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of her Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52117/19]
Amharc ar fhreagraMy Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the social welfare supports and services available, as well as ensuring key changes are communicated to them. Public information campaigns are therefore an important part of the Department’s work.
The Department’s public information and promotional campaigns span national and regional print media and radio, digital, social media and outdoor advertising.
All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines, including use of framework agreements from the Office of Government Procurement.
Details of all print, radio, outdoor, digital and social media advertising spend to date in 2019, is detailed below.
|
Purpose of Public Information Campaign |
Formats used |
Total campaign costs, inc. creative/design work (ex. VAT)* |
|
Promotion of Jobs Week 2019 |
Print, Radio, Digital, Social Media |
€24,431.71 |
|
Public information campaign on the new Employment Legislation Act |
Print, Radio, Digital, Social Media |
€74,779.09 |
|
Promotion of MyWelfare.ie - the home for online welfare services |
Outdoor, Radio, Digital, Social Media |
€150,934.00 |
|
Promotion of Working Family Payment - in particular raising scheme awareness among working families |
Print, Radio, Outdoor, Digital, Social Media |
€115,053.14 |
|
Promotion of Cross Border Job Fair |
Print, Radio, Social Media |
€6,528.04 |
|
Promotion of application dates and online application route for Back to School Clothing & Footwear Allowance |
Digital, Social Media |
€12,115.06 |
|
Promote the MyWelfare.ie online application route for Maternity and Paternity Benefits |
Digital, Social Media |
€34,812.47 |
|
Promotion of JobsIreland.ie - the Government's national recruitment site for employers and jobseekers |
Digital, Social Media |
€24,541.78 |
|
Intreo (including separate 'Return to Work' element) - promotion of the wide range of schemes & services available to employers, jobseekers and those wishing to return to work |
Digital, Social Media |
€43,090.10 |
|
Promotion of new Jobseeker's Benefit for the Self-Employed |
Print, Radio, Digital, Social Media |
€89,239.95 |
|
Promotion of new Parent's Benefit |
Print, Radio, Digital, Social Media |
€89,249.11 |
|
Promotion of EURES London Job Fair |
Print, Digital, Social Media |
€6,279.54 |
* Total costs invoiced to 9 December 2018.
