Wednesday, 11 December 2019

Ceisteanna (303)

Robert Troy


303. Deputy Robert Troy asked the Minister for Employment Affairs and Social Protection the expenses incurred by her Department to date in 2019 for the commissioning, development, production, promotion and online sharing of a video that highlighted schemes and programmes operated by her Department in tabular form; if such videos have been commissioned for 2020; and if so, the estimated costs of each such video. [52134/19]

Amharc ar fhreagra

Freagraí scríofa (Ceist ar Employment)

My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the social welfare supports and services available, as well as ensuring key changes are communicated to them. This includes the use of videos where this is considered the most effective way to communicate a particular message.

Details of all expenses incurred to date in 2019 for the commissioning, production, promotion and online sharing of video is detailed below.

Video Project

Total Costs (ex. VAT)

Production of seven videos to promote the range of services which Intreo offers to employers and jobseekers for use across two campaigns, including cutdown and GIFs for use in digital and social media advertising


Production of two videos to promote - the Government's national recruitment site for employers and jobseekers, including cutdown and GIFs for use in digital and social media advertising.


Production of video to raise awareness of changes introduced as part of Budget 2020


Production of three videos as part of the Government's National Traveller and Roma Inclusion Strategy to promote existing Intreo services to the Traveller and Roma communities.


Production of videos to explain to customers the process to get a verified MyGovID account.


Production of videos in a range of accessible formats of Make Work Pay reports.


Production of Brexit video to outline Department's reassuring 'no change' message with regard to Brexit clearly and succinctly


Production of video to promote - the Department's home of online services


*Includes media buying costs/online advertising costs

(**)Includes creative and media buying costs associated with Return to Work element of campaign

No videos highlighting schemes and services have been commissioned for 2020.

Question No. 304 answered with Question No. 289.