Dáil Éireann Debate, Wednesday - 3 June 2020
1303. Deputy Sean Sherlock asked the Minister for Culture, Heritage and the Gaeltacht the amount that has been spent on advertising in 2020 by her Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9834/20]
Amharc ar fhreagraMy Department and those bodies under is aegis have engaged in expenditure of the type described by the Deputy of approximately €41,000 to date in 2020.
Of this total some €950 related to expenditure by the Department on raising awareness of aspects of the Creative Ireland programme including the recent RTÉ documentary on the Creative Schools initiative and the extended deadline for schools applying for the Creative Schools initiative in 2020/2021.
The use of social media has played an important part in the Department’s contribution to national well-being during the current crisis, particularly in highlighting a wide range of online resources, performances and activities.
Details of expenditure undertaken by bodies under the aegis of the Department are set out in the following table.
|
Name of Body |
Name of Campaign |
Social Media Platform |
Spend 2020 |
|
National Library |
Newsletter |
|
€25 |
|
Screen Ireland |
Promotions for Film releases |
Facebook, Instagram |
€1,660 |
|
Údaras na Gaeltachta |
Promotion |
|
€231 |
|
Chester Beatty Library |
Promotions, Digital Guides, Chinese New Year Festival |
|
€166 |
|
Foras na Gaelige |
Public Consultation, Publication Promotions |
Facebook, Twitter, Instagram |
€7,738 |
|
IMMA |
Promotion Work |
|
€260 |
|
NCH |
Promotions, Brand Awareness |
Facebook, Instagram |
€14,302 |
|
NGI |
Exhibitions, Promotions |
Facebook, Instagram |
€3,798 |
|
NMI |
Event/Programme Promotion |
|
€11,700 |
|
Ulster Scots Agency |
General Promotion |
|
€79 |
|
Waterways Ireland |
Promotion, Public Consultation |
|
€477 |
|
Total |
|
|
€40,436 |
