My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available, as well as ensuring key changes are communicated to them.
Public information/advertising campaigns are therefore an important part of the Department's work and span national and regional print media and radio, digital, social media and outdoor advertising.
All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively, while ensuring value for money.
Details of expenditure (ex. VAT) for all advertising campaigns that ran in 2019 and 2020 are outlined in the table below. Costs include both media buying and design/production costs.
|
Year
|
Advertising Campaigns 2019 & 2020
|
Ad Formats
|
Combined Media Buying & Design/Production Costs (ex. VAT)
|
|
2019
|
National Minimum Wage; MyWelfare.ie promotional campaign; Employment (Miscellaneous Provisions) Act; Jobs Week 2019; Dundalk/Cross Border Job Fair; Working Family Payment; Jobs Ireland promotional campaign; Maternity & Paternity applications online; Back to School Clothing & Footwear online; DCYA National Childcare Scheme (contribution to DCYA media plan); Parent’s Benefit; Jobseeker’s Benefit for the Self-employed; Intreo/Return to Work – part 1; EURES Job Fairs; Payments Schedule; Intreo videos for Employers & Jobseekers – part 1; Low Pay Commission (design/production cost only).
|
National & local print; national & local radio; OOH (out of home); digital & social media ads; VOD/TV Extend.
|
€864,570.75
|
|
2020*
|
National Minimum Wage; Low Pay Commission (design/production cost only); Jobs Week 2020; Intreo/Return to Work – part 2; Intreo videos for Employers & Jobseekers – part 2; 11 COVID-19 campaigns including: Availability of Income Supports; Pandemic Unemployment Payment; Pandemic Unemployment Payment available online; Pandemic Unemployment Payment & Illness Benefit – rate increase/online applications; Temporary Wage Subsidy Scheme; Return to Work – Phases 1, 2 & 3; Pandemic Unemployment Payment – Rate Change & Eligibility Check; Pandemic Unemployment Payment – Rates Explained.
|
National & local print; national & local radio; digital programmatic & audio ads (incl. podcasts/spotify); social media ads, VOD/TV Extend.
|
€1,129,362.78
|
*Campaigns completed and invoiced to 27 July 2020
