Bord Bia is the State Body charged with promotion and marketing of Irish food, drink and horticulture products ensuring that the high quality of Irish food and drink is recognised around the world.
They play a key role in supporting and enabling Irish producers, farmers and companies to bring Ireland’s food, drink and horticulture to the world by developing potential markets, collecting market intelligence, providing advice on trends and opportunities and implementing the Quality Assurance Schemes for agri food products. Further information on Bord Bia's activities is available on its website and in its Annual Reports.
Bord Bia has no role in contract negotiations on the price of beef at international trade fairs or elsewhere.