Dáil Éireann Debate, Thursday - 1 October 2020
57. Deputy Aindrias Moynihan asked the Minister for Media, Tourism, Arts, Culture, Sport and the Gaeltacht the progress of plans to promote areas such as the Lee valley as being near the Wild Atlantic Way; and if she will make a statement on the matter. [27426/20]
Amharc ar fhreagraAt the end of June Fáilte Ireland launched a new domestic marketing campaign ‘Make a Break for It’ which is running across all media channels between now and mid-October 2020. The campaign is designed to drive consumers to all areas of the country including the Lee Valley in Cork. Fáilte Ireland has also profiled a number of Lee Valley tourist attractions in their Wild Atlantic Way 2020 brochures.
The Lee Valley has also featured on Fáilte Ireland's recently launched new look DiscoverIreland.ie website for domestic visitors. The website has been redesigned as a one-stop shop for domestic visitors, showcasing the wealth of things to see and do across Ireland.
It should be noted that all marketing plans are kept under constant review in line with the Government’s public health measures and announcements on the Living with Covid-19 Plan. From mid-October Fáilte Ireland intends to transition back to its ‘Keep Discovering’ campaign to drive awareness of Ireland as a holiday destination to the domestic audience and stimulate the demand for staycations.
I have asked Fáilte Ireland to provide the Deputy with further information on their work developing and promoting tourism in the Lee Valley. I ask him to contact my private office if he does not receive a reply within ten working days.
