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Departmental Budgets

Dáil Éireann Debate, Wednesday - 16 December 2020

Wednesday, 16 December 2020

Ceisteanna (133)

Seán Sherlock

Ceist:

133. Deputy Sean Sherlock asked the Minister for Housing, Local Government and Heritage the current budgets in his Department for social media advertising for 2021; and the campaigns behind each budget line in tabular form. [44025/20]

Amharc ar fhreagra

Freagraí scríofa

My Department does not have a specific budget for social media advertising. Decisions to advertise on social media normally form part of individual communications campaigns’ planning. The table below sets out provisional details for one campaign planned in 2021.

My Department recognises the role of social media (and advertising on it) in creating awareness of campaigns among certain cohorts of the public that rely on social media for information. My Department uses social media on an ongoing basis to communicate policies, schemes and Departmental work and it is likely that this will continue in 2021.

2021 Campaign

Social media budget

Promotion of audio weather forecasts (provisionally planned)

€300

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