Dáil Éireann Debate, Wednesday - 28 April 2021
523. Deputy Catherine Murphy asked the Minister for Foreign Affairs the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22292/21]
Amharc ar fhreagraMy Department engages in public awareness advertising where there is important information that needs to be brought to the attention of citizens. In 2020 and to date in 2021 some examples of campaigns included the Passport Online and ‘Getting Ireland Brexit Ready’.
With the UK’s departure from the EU at the beginning of 2020 it was important to highlight the substantial and lasting changes for businesses that were to come into effect at the end of the transition period on 31 December 2020 and into 2021. This Brexit Communications campaign focused on business “Brexit Readiness”, and encouraging those who trade with, or through, the United Kingdom (excluding Northern Ireland), to take action and avail of information and resources available at gov.ie, to limit the disruption to their business.
Expenditure in 2020 on this public information campaign was €643,862.15 and 2021 was €671,202.09. While the costs of both the 2020 and 2021 campaigns were borne by my Department, this is a whole of Government campaign that was prepared and executed in partnership with other Government Departments and Agencies, in particular, the Department of the Taoiseach. Additionally a number of other Government Departments and Agencies ran related and focused sectoral campaigns in their areas of responsibility which were funded directly by those Departments and Agencies.
My Department though its Embassy network has also engaged in promotion of certain other initiatives and projects that relate to Ireland’s foreign policy activities in the areas in which Missions are accredited.
Expenditures are outlined in the table following:
|
Year |
Campaign |
Vendor |
Campaign Activities |
Costs |
|
2020 |
Get Ireland Brexit Ready |
TBWA, PHD Media, Outsource Media, Irish Examiner, Kick Communications |
Creation of creative assets; advertising: radio, TV, press, social media, search; outdoor advertising; video & radio production; advertising in Brexit supplement |
€643,862.15 |
|
2019/2020 |
Passport Online |
Kick Communications |
Creation of creative assets for radio, press and trade fair stands |
€46,590.00 |
|
2020 |
Mission expenditure |
Press, media and/or social media engagement in areas of accreditation |
Embassy initiatives and projects that relate to Ireland’s promoting foreign policy objectives |
€24,343.00 |
|
|
|
|
|
€714,795.15 |
|
Year |
Campaign |
Vendor |
Campaign Activities |
Costs |
|
2021 |
Get Ireland Brexit Ready |
PHD Media; Outsource Media; Kick Communications |
Creation of creative assets; advertising: radio, TV, press, social media, search; outdoor advertising; video & radio production |
€671,202.09 |
|
2021 |
Mission Expenditure |
Press, media and/or social media engagement in areas of accreditation |
Embassy initiatives and projects that relate to Ireland’s promoting foreign policy objectives |
€5,300.00 |
|
|
|
|
|
€676,502.09 |
