Dáil Éireann Debate, Wednesday - 28 April 2021
685. Deputy Catherine Murphy asked the Minister for Social Protection the amount spent by her Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22299/21]
Amharc ar fhreagraMy Department administers over 90 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them and public information campaigns are an important part of this work.
The total public information campaign advertising spend for 2020 and to date in 2021 is outlined in tabular form below, with a breakdown of spend per media channel for each year. These figures also include advertising spend paid for from the direct budgets of the Low Pay Commission (in 2020) and the Pensions Commission (in 2021) but booked by the Department. The below figures do not include VAT, creative costs, or other agency fees.
|
Year |
PRINT TOTAL (ex VAT & Fees) |
BROADCAST TOTAL (ex VAT & Fees) |
ONLINE TOTAL (ex VAT & Fees) |
|
2020 |
€702,813.65 |
€996,465.49 |
€327,632.15 |
|
2021* |
€166,666.57 |
€144,088.77 |
€76,465.29 |
*Amounts are those which have been invoiced to date 25 April 2021. Additional invoices are still due on some ongoing campaigns.
The Department works with a media buying agency, appointed under an OGP framework, in order to plan and buy advertising effectively and has engaged two companies in the planning and placement of advertisements during 2020 and 2021: MEC/Wavemaker Global and Mediavest Ltd. t/a Sparkfoundry.
All public information campaigns are developed and targeted carefully in collaboration with our media buyer using the best mix of media formats to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money.
Advertising in 2020 and 2021 included national and regional print publications, national and regional radio, as well as targeted digital and social media advertising. The companies advertised with throughout 2020 and 2021 are listed in the following table.
Print Advertising
|
Company |
Publication/Channel |
|
DMG Media Ireland |
Irish Daily Mail Irish Mail on Sunday |
|
Examiner Publications Ltd |
The Irish Examiner |
|
Independent News and Media |
Irish Independent The Herald The Sunday Independent |
|
Independent Star Limited |
The Star |
|
Mediaforce Ireland |
Bray People, Leinster Express, Leinster Leader, Kerryman, Kilkenny People, Longford Leader, Midland Tribune, Clonmel Nationalist, Leitrim Observer, Anglo Celt, Northern Standard, Donegal Democrat, Carlow Nationalist, Meath Chronical, Limerick Leader, Munster Express, Connacht Tribune, Clare Champion, Waterford News, Fingal Independent, Dundalk Argus, Westmeath Independent, Wexford People, Wicklow People, Southern Star, Corkman, Western People, Roscommon Herald, Sligo Champion |
|
MediaSales |
Drogheda Leader Sligo Weekender Wexford Chronicle |
|
MGN Ltd |
Irish Sunday Mirror Irish Mirror |
|
News Ireland Ltd |
Sunday Times Euro The Irish Sun |
|
S&L Promotions Ltd |
Senior Times |
|
Sunday Business Post |
The Sunday Business Post |
|
Sunday Newspapers Ltd |
The Sunday World |
|
The Irish Times Ltd |
The Irish Times |
|
The Economist |
The Economist |
|
Irish Farmer's Journal |
Irish Farmer's Journal |
|
Other independently owned print titles |
Clare Echo Cork Independent Dublin Gazette Galway Advertiser Kerry Eve Limerick Post Mayo Advertiser Meath Topic Roscommon People Westmeath Topic Wicklow Times |
|
Broadcast Advertising |
|
|
Company |
Publication/Channel |
|
IRS Ltd |
IRS stations: Clare FM, East Coast FM, Highland Radio, KCLR, KFM, Midlands 103, Midwest, Northern Sound, Ocean FM, Radio Kerry, Radio Nova, Shannonside Radio, South East Radio, Sunshine FM, Tipp FM |
|
Media Central |
98 FM, Beat FM, Classic Hits 4FM, iRadio, Newstalk, Spin 1038, Spin Southwest Today FM |
|
RTE |
2FM Lyric FM RTE Radio |
|
Siteridge Ltd |
Red FM |
|
UTV Radio Solutions |
LMFM, Limerick Live 95, Dublin's Q102, Cork's 96FM, Cork's C103 FM, WLR FM, FM104, Galway Bay FM |
|
|
|
|
Online Advertising |
(includes social media, digital audio, VOD, and digital programmatic) |
|
Company |
Channel |
|
Acast Stories Ire Ltd |
Acast Stories Ireland |
|
Digitize |
Spotify |
|
Facebook.com |
|
|
Jellyfish Dynamix (DBM) |
Marketing partner for all programmatic display, providing access to google digital marketing platform. |
|
|
|
|
|
|
|
MEC/Wavemaker Global |
Marketing partner for all programmatic |
