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Departmental Expenditure

Dáil Éireann Debate, Wednesday - 12 May 2021

Wednesday, 12 May 2021

Ceisteanna (162)

Carol Nolan

Ceist:

162. Deputy Carol Nolan asked the Minister for Education the amount expended by her Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if she will make a statement on the matter. [24925/21]

Amharc ar fhreagra

Freagraí scríofa

The Department's spending on advertising and awareness raising in relation to Covid-19 for the period 1 March 2020 to date in 2021 is outlined in the attached spreadsheet.

Supplier Name

Total Amount

Details of service

Classification 1

Classification 2

Beacon Studios

€1,937.25

Voiceover work for Back to school advertising

Advertising

Covid 

Phd Media 

€185,857.70

Radio, Press, Broadcast and Internet advertisement for school reopening

Advertising

Covid

TBWA

€9,138.90

Schools Reopening radio communications

Advertising

Covid

The Lisa Richards Agency 

€2,355.45

Back To School Advertising

Advertising

Covid

Zero-G

€3,444.00

Covid-19 Communication Advertising

Advertising

Covid 

The Smart Group

€18,605.50

Schools Reopening Campaign Design Work 

Design

Covid 

Barr
Roinn